Welcome to the first of a series of five short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. After launching the 2014 Greendex at the Sustainable Brands New Metrics conference in Boston late last month, we a...