On Thursday, February 7, 2013, BBMG, GlobeScan and SustainAbility hosted a special webinar featuring highlights from a new global Regeneration Roadmap study on how consumers are balancing environmentalism and materialism to shape the future of sustainability.
A full recording of the webinar is available here
Can we shop our way to sustainability? What actually motivates behavior change? What is the role of consumers in shaping a more sustainable economy?
Based on the views of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States, the webinar highlighted sustainability market trends, key purchase drivers, barriers, engagement pathways and opportunities for action.
The webinar was designed for sustainability officers, branding and marketing directors, consumer insights specialists and executive leadership and will provide ideas and implications for corporate strategy, policies and practices.
The Regeneration Roadmap is a collaborative and multi-faceted initiative by GlobeScan and SustainAbility that aims to provide a roadmap for achieving sustainable development within the next generation, focusing in particular on ways the private sector can improve sustainable development strategy, increase credibility and deliver results at greater speed and scale. The project is presented by BMW Group and SC Johnson and sponsored by DuPont, Cisco, Interface and Pfizer, and supported by many other partners including UNEP, National Geographic and the World Bank.
For more information and a complete list of supporters, visit www.TheRegenerationRoadmap.com
For 25 years, GlobeScan has helped clients measure and build value-generating relationships with their stakeholders. Uniquely placed at the nexus of reputation, brand and sustainability, we partner with clients to build trust, drive engagement and inspire innovation within, around, and beyond their organizations.
For more information, visit www.GlobeScan.com
SustainAbility is a think tank and strategic advisory firm working to inspire transformative business leadership on the sustainability agenda. Established in 1987, SustainAbility delivers illuminating foresight and actionable insight on sustainable development trends and issues.
For more information, visit www.SustainAbility.com
Based in New York City, BBMG is a brand and innovation consultancy dedicated to creating disruptive business solutions and delightful brand experiences to help brands achieve business success and positive social impact. By integrating branding with sustainability expertise and innovation protocols, BBMG helps organizations identify growth opportunities, forge new markets, create new brands and drive real culture change.
For more information, visit www.BBMG.com