The GlobeScan Approach to Community Affairs

GlobeScan's philosophy is to conduct highly customized research and employ advanced analysis to deliver focused and actionable results.

We work closely with our clients to define and identify their stakeholders and key strategic issues, while maintaining the necessary independence to bring to light those outsider groups and issues not yet on the corporate radar.

Typically Community Surveying will incorporate the following five phases:

Phase 1: Setting the Stage through Qualitative Interviews

This phase is particularly important in community surveying, as companies usually face very specific issues in each of their communities that may not be relevant to its wider operation. Stakeholder identification is also specific to the local context.

GlobeScan recommends in-depth interviews with senior managers to gain an understanding of the company's positioning on its global and local issues, and identify the company's universe of stakeholders. This process ensures maximum value from the research through management buy-in, and catalyzes the questionnaire development and stakeholder recruitment phases.

Phase 2: Surveying Communities

In addition to surveying specific stakeholder groups associated with communities, GlobeScan also surveys the general population in affected communities, ensuring adequate representation across the communities. When appropriate, anthropologists are used to gain a cultural understanding of unique communities. Such insights inform the questionnaire and the analysis. In collaboration with its local research partners, GlobeScan oversees the development of the sampling methodology. Surveys are conducted in the dialects of the local inhabitants.

Phase 3: Stakeholder Identification and Surveying

GlobeScan finalizes the stakeholder groups, ensuring that only high-level Opinion Leaders participate in the study. Only qualified stakeholders are interviewed by senior researchers. Treating stakeholders collegially and respectfully is critical to secure ongoing access to a high-level stakeholder panel.

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