Benefits of community surveying

Communications and Engagement

Community surveying is a strategic tool used to facilitate and enhance engagement and interaction with stakeholders and the local general public. In providing companies with a sound understanding of issues and aspirations in communities, surveying can help develop strategic communications that speak to people's most important concerns.

Align Goals

Community surveying measures the degree of alignment between the company's values and goals and those of people in the communities in which it operates.

Assess Contributions

Surveying helps ascertain the perceived value of the company's economic, social, and environmental contributions to the community. This knowledge allows a company to leverage its strengths and address its weaknesses.

Understand Concerns

Surveying can identify public and stakeholder concerns about the impacts of a company on the community. This serves as an early warning system, alerting companies to imminent problems such as disruption of operations and negative publicity. Understanding concerns also helps develop a reputation for responsibility.

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