Benefits of community surveying (continued)

Management Tools

Community surveying equips companies with quantitative tools for management decision-making. The research can be used to identify and manage issues, develop key performance indicators, evaluate programs (e.g. tangible initiatives and communications), benchmark and manage corporate reputation, and monitor a company's social license to operate. It also helps management develop programs, and prioritize and allocate resources.

Comparable and Replicable

Community surveying is a recognized and trusted tool that can be used to make cross-site comparisons and monitor shifts in attitudes over time. Such metrics are credible and defensible and can be used alongside "hard" economic and scientific measures in assessing business performance.

Multiple Stakeholder Groups

Community surveys can be designed to ascertain the views of the general population as well as key stakeholder groups, exposing the variation in attitudes among different demographics, responsibilities, and interests.

GlobeScan's analysis also draws out the views of Opinion Leaders - the 15 percent of the population who have the greatest influence on the general public's views. As well as being the most inclined to activism, this group picks up on emerging issues quickly and helps shape the public's attitude to them.

Leadership and License to Operate

Industry leadership and a company's license to operate and expand require a sound understanding of how much people trust the company and how local people perceive a company's performance and contributions. Community surveying delivers this understanding.

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