evidence and ideas. applied

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A New Approach to Stakeholder Engagement

After Unilever, a global consumer goods company, published its Sustainable Living Plan laying out ambitious sustainability goals, company leaders realized meeting those goals was going to be tough.

They needed to get creative – and it was in this context that they partnered with GlobeScan to develop a revolutionary new way to engage stakeholders in corporate planning, issues management, new idea generation and strategy setting.

The first Unilever Sustainable Living Lab was a 24-hour real-time web-based conversation that took place in a dedicated, secure online space and included thousands of senior stakeholders from around the globe. They participated in active dialogue with Unilever executives across a range of sustainability issues, moderated by an expert GlobeScan team.


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Collaboration Forums in Action:

HPE Living Progress Exchange

AB InBev Well-Being & Responsibility Forum

BT Better Future Forum

Unilever Sustainable Living Lab


Collaboration Forums Value

The Unilever Sustainable Living Lab was just the start. Since then GlobeScan has partnered with a host of other leadership companies to deliver successful Forums.

Our proprietary platform can be customized to meet your needs and deliver value to your organisation:

  • Insights – multi-country stakeholder perspectives to inform strategy, risks and opportunities, materiality, and reporting

  • Relationships – stronger relationships with key stakeholders who are crucial for achieving corporate and/or sustainability goals

  • Recognised leadership – stakeholder buy-in and advocacy

Why GlobeScan?

GlobeScan is committed to working in partnership with you before, during and after the Forum:

  • Pre-Forum – we help define your objectives, map your stakeholders, develop relevant, actionable content and invite participants from our rich stakeholder database.

  • Forum – we create a platform that is easy to use and tailored, we moderate a stimulating discussion and involve the right internal and external guests.

  • Post-Forum – we analyse the insights, make actionable recommendations, and enable further stakeholder engagement.


From Our Blog:

Global companies of all kinds are increasingly searching for new ways to engage diverse audiences in order to help them deliver on their sustainability commitments, manage complex and contentious issues, and build trust among their stakeholder groups. GlobeScan's Collaboration Forums can help.

Questions?

To learn more about our online Collaboration Forums, and explore how they can help you and your organization build strong relationships with your stakeholders, please contact:

perrine-web


Perrine Bouhana
Associate Director
 
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Caroline Holme
Director
 
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