evidence and ideas. applied

Header---Stakeholder-Intelligence

Because each client has unique challenges and objectives, GlobeScan brings a pragmatic and collaborative approach to each project. We use rigorous quantitative and qualitative research to provide the evidence that helps our clients make better decisions in a number of areas including strategic planning, issues and reputation management, initiative development, communications, engagement and thought leadership.

Evidence, while critical, is not sufficient. GlobeScan has a well-earned reputation for converting evidence into ideas, and building these into value-generating strategies for our clients.

GlobeScan has developed and applies a powerful array of innovative analytical approaches and models that are at the leading edge of the fields of reputation, sustainability,  and purpose to provide a high order of structured counsel.

Our Stakeholder Intelligence capabilities include:

1) Discovery Research

2) Qualitative Research

  • Depth interviews
  • Focus groups (online and in-person)
  • Discourse analysis

3) Quantitative Research

  • Online, telephone and face-to-face surveys
  • Segmentations
  • Drivers analysis
  • Perceptual mapping
  • Influence mapping
  • Path analysis (structural equation modelling)

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Stakeholder Intelligence and Engagement is GlobeScan’s methodology to help organizations understand, measure and build trust within their stakeholder networks.

eugene

Contact our Intelligence Leader

Dr. Eugene Kritski
VP Methodology
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