GlobeScan has developed a unique approach to communications research, designed to provide strategic input at every stage of the communications process. We help organisations to:

• Understand their target audiences and how to reach them
• Develop focused messaging
• Measure media coverage and audience penetration
• Measure outcomes - stakeholder impact and behaviour
• Use research to develop KPIs and scorecards for communications

Understanding communications

An organization communicates in many ways. Some communications are planned and implemented directly by the organisation's professionals. Others are delivered by staff through their everyday interactions, and through agents and distributors, contractors, and subcontractors, and family and friends of employees.

While planned, targeted communications may account for only a small part of a company's communication strategy, they are key. As well as reaching target audiences, they shape the messages that will be delivered indirectly through other staff and third parties.

The GlobeScan approach to communications research

GlobeScan has many years of experience working with clients and PR agencies. We understand the complexities and subtleties of designing effective communications, as well as the challenges and value of measurement and evaluation.

Working in partnership with our clients and their consultants, we translate research into effective global, regional, and local communication strategies.

We provide the research support our clients need at all stages of the communication process.

Case Studies