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Methodology

The Climate Change Monitor is fielded in more than twenty countries each year. 1,000 average citizens, selected randomly, are interviewed in each country. Samples reflect the current distributions of age, gender, level of education and socioeconomic status within the population, according to the latest census information for the areas sampled. The surveys are carried out either by telephone or through face-to-face interviews, depending on the country.

Respondents are segmented into consumers and informal opinion leaders.

GlobeScan is committed to practicing the highest research standards for data management, quality control practices, and protocols. We adhere to the professional market research standards of ESOMAR (the European Society for Opinion and Marketing Research). In addition, GlobeScan is certified to the ISO 9001:2000 standards for research quality.

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