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Rob Kerr
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  • Chris Coulter
  • VP, Global Insights & Strategy
  • +1 416 969 3088
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Topic List

Putting Climate Change in Context

  • Seriousness of climate change and other environmental problems (including air pollution, shortages of fresh water, biodiversity loss, depletion of energy sources, auto emissions, failed food crops)

Climate and the Economy

  • Economic impacts of action on climate change
  • Support for government action on climate change
  • Role of humans in causing climate change
  • Impacts of climate change on poor countries

Individual Behaviour

  • Individual empowerment to address climate change
  • Importance of climate change in voting behaviour
  • Recent actions to address climate change
  • Role of new technology versus individual behaviour in addressing climate change
  • Importance and difficulty of action in key areas of carbon footprint

Industry and Climate

  • Rating industry sectors' impact on climate change and performance in addressing it (including oil/petroleum, automobile, food and beverage, information technology, financial services, chemicals, mining)
  • Company doing best in addressing climate change AND why
  • Oil company doing best in addressing climate change
  • Auto company doing best in addressing climate change
  • Financial services company doing best in addressing climate change
  • Food and beverage company doing best in addressing climate change
  • NGO/not for profit organization doing best in addressing climate change
  • Expectation for companies to encourage governments to take action on climate

Climate Change Policy

  • Perceived urgency to act on climate change
  • Perceived impact of emissions reduction on economy
  • Expectations for a global agreement on emissions reductions in 2009

Tracking and Demographic Analysis

  • Tracking data for eight questions
  • Six standard demographic questions (gender, education, age, household income, community size, religion)
  • Proprietary Opinion Leader typology analysis
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