The focus of the first Better Future Forum, on 2 – 3 July 2013, was the carbon net positive framework that sits behind BT’s Net Good goal – to help customers reduce carbon emissions by at least three times the end-to-end carbon impact of the business by 2020.
More than two hundred sustainability experts from twenty-two countries joined GlobeScan and BT in a global online dialogue to explore how ‘net positive’ strategies can help businesses play their part in addressing sustainability challenges. Participants were joined by senior executives from across BT's business, and external guests including Dame Ellen MacArthur, Peter Lacy and Jasmine Whitbread.
Three discussion sessions took place, each lasting 90 minutes. An overarching question was posted at the beginning of each session, and the conversations were moderated by GlobeScan senior consultants.
Nearly eight hundred ideas and comments were posted throughout the Forum – on average three posts a minute. These were analysed by GlobeScan and reviewed with BT immediately after the Forum closed, and key action points co-created.
Three main themes emerged from the Forum insights:
To move from insights and ideas to action, a series of commitments was made by BT and agreed with BT’s Board Committee for Sustainable and Responsible Business. These were posted in a highlights report and video before the close of the Forum.
The discussions reinforced that collaboration is key to moving the net positive agenda forward, especially through driving innovations, encouraging disruptive thinking and shaping new business models. BT committed to the following next steps to Net Good:
The insights and next steps emerging from the Forum are summarised in the full report from GlobeScan and BT.
Read more about GlobeScan’s Collaboration Forums
Since 2008, GlobeScan has been working with BT on measuring, understanding and building relationships with consumers, stakeholders and employees, to deliver BT’s sustainability commitments. The BT Better Future Forum, developed with GlobeScan, is an online, moderated discussion that brings together stakeholders across the world. The objective is to share and develop new strategies to help advance BT’s Better Future 2020 goals and build a more sustainable future for everyone.