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3M3M: Stakeholder-Driven Materiality Analysis To Drive Sustainability Strategy

3M is a global innovation company with sales of $31 billion, operations in more than 70 countries, sales in nearly 200 countries, and over 88,000 employees. Through its five business units (Consumer, Electronics and Energy, Health Care, Industrial, and Safety and Graphics), 3M provides more than 55,000 products. With support from GlobeScan, 3M created a robust stakeholder-driven approach to sustainability materiality that serves as a foundation for its sustainability strategy and reporting.

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BT LogoBT Better Future Forum: The Power of Online Stakeholder Collaboration

Since 2008, GlobeScan has been working with BT on measuring, understanding and building relationships with consumers, stakeholders and employees, to deliver BT’s sustainability commitments. The BT Better Future Forum, developed with GlobeScan, is an online, moderated discussion that brings together stakeholders across the world. The objective is to share and develop new strategies to help advance BT’s Better Future 2020 goals and build a more sustainable future for everyone.

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unilever-logoUnilever Sustainable Living Lab: A Scaled Approach to Stakeholder Engagement

When Unilever’s Sustainable Living Plan was developed and published in November 2010, it was recognised as a bold step with ambitious goals. Unilever has had some success, but recognizes that the Sustainable Living 2020 goals cannot be achieved by the company alone. Once again, Unilever asked GlobeScan to build on its network to convene opinion formers from around the world to engage, collaborate, and co-create ideas and solutions for moving to the next level in sustainable living.

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sabmiller-logoSustaining Reputational Leadership in Fast Growing Emerging Markets: SABMiller

With a strong presence in emerging markets and a portfolio of well-known product brands, managing reputational leadership is prerequisite for guaranteeing SABMiller’s licence to trade across its global operations. With support from GlobeScan, the global brewer has implemented a global reputation management process fully aligned with the group’s corporate strategy, vision and values.

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adb-logoADB: Driving Progress Via Stakeholder Feedback

The Asian Development Bank (ADB) made a strategic decision to integrate feedback from its partners and opinion leaders on its relevance, responsiveness, and results as it continues to fight poverty across Asia. GlobeScan was chosen to take on this important stakeholder engagement assignment for ADB.

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riotintoRio Tinto: A Brand for Attracting Talent

In a time of high unemployment in many sectors, the global mining industry faces a critical challenge in attracting the talent it needs to grow and innovate. Rio Tinto, a leading resources company and long-time GlobeScan partner, is no exception.

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national-geographic-logoNational Geographic: Global Consumer Behaviour Index

Known for its leadership and authority on the natural and human environments, National Geographic wanted to strengthen its connection to people worldwide with empowering and inspiring metrics on their own behaviour as consumers, and to track progress over time.

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bsr new-logoBSR: Assessing the State of Sustainable Business

For three years, GlobeScan has been working with Business for Social Responsibility (BSR) to conduct an annual survey of corporate responsibility and sustainability executives within its member organizations to assess the current state of sustainable business.

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Pepsico logo.svgPepsiCo: Integrating Insights into Business Strategy

PepsiCo became a member of GlobeScan’s Radar Research Program at time in the company’s evolution where it was deeply exploring the external context, societal expectations for business and working towards the question of ‘what does the company stand for?” The Radar Research Program is built upon quantitative global societal opinion tracking, which is a foundational element of GlobeScan’s counsel to Radar clients through briefings and workshops.

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idrcIDRC: Building Capacity in Emerging Markets

The International Development Resource Centre (IDRC) is leading on a Think Tank Initiative to improve the public policy environment in developing countries. GlobeScan engaged influential opinion leaders to help inform IDRC’s strategy.

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BBCBBC World Service: The Global Public's Point of View

As an international multimedia broadcaster, BBC World Service is always looking for ways to engage its weekly audience of 166 million worldwide. It has partnered with GlobeScan since 2005 on an unprecedented series of global public opinion polls, engaging citizens around the world on the global issues that matter to them.

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amnesty-logoAmnesty: A New Brand Identity for Next 50 Years

Having set the human rights agenda for many decades, Amnesty realized they needed to better define what they stand for. They needed to build a revitalized brand identity to encourage unity internally and to make them stronger externally.

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ICRC-gifICRC: Understanding Stakeholder Expectations

The International Committee of the Red Cross wished to systematically incorporate stakeholder perceptions into their strategic planning to ensure that they were staying on top of, and addressing, stakeholders’ changing needs and attitudes. Clear understanding of stakeholder perceptions of the organization would allow them to leverage key reputational strengths and guide strategy development.

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VodacomVodacom: Aligning Corporate Reputation with Key Strategic Pillars

Vodacom Group Limited, an African mobile communications company, is focused on growing passionate promoters by dramatically improving the customer experience, actively creating an environment for employees to excel and grow, putting the power of the internet in the people’s hands, driving operational excellence, and proactively partnering with stakeholders, Vodacom asked GlobeScan to help understand the company’s reputation and to assess the degree to which it was aligned with Vodacom’s strategic pillars.

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GlobeScan works with companies, NGOs, and multilateral organizations across five continents. We invite you to review a selection of our recent case studies.

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Christophe Guibeleguiet
co-CEO
 
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Chris Coulter
co-CEO
 
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