Mass Collaboration: The Rules of Engagement Have Changed: Unilever

When Unilever’s Sustainable Living Plan was developed and published in November 2010, it was recognised as a bold step with ambitious goals. Unilever has had some success, but recognizes that the Sustainable Living 2020 goals cannot be achieved by the company alone. To scale up sustainable living, the need to work in partnership with others is stronger than ever. Unilever asked GlobeScan to build on its existing network to convene opinion formers from around the world to engage, collaborate, and co-create ideas and solutions for moving to the next level in sustainable living.

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Sustaining Reputational Leadership in Fast Growing Emerging Markets: SABMiller

With a strong presence in emerging markets and a portfolio of well-known product brands, managing reputational leadership is prerequisite for guaranteeing SABMiller’s licence to trade across its global operations. With support from GlobeScan, the global brewer has implemented a global reputation management process fully aligned with the group’s corporate strategy, vision and values.

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Driving Progress Via Stakeholder Feedback: ADB

The Asian Development Bank (ADB) made a strategic decision to integrate feedback from its partners and opinion leaders on its relevance, responsiveness, and results as it continues to fight poverty across Asia. GlobeScan was chosen to take on this important stakeholder engagement assignment for ADB.

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A Brand for Attracting Talent: Rio Tinto

In a time of high unemployment in many sectors, the global mining industry faces a critical challenge in attracting the talent it needs to grow and innovate. Rio Tinto, a leading resources company and long-time GlobeScan partner, is no exception.

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Global Consumer Behaviour Index: National Geographic

Known for its leadership and authority on the natural and human environments, National Geographic wanted to strengthen its connection to people worldwide with empowering and inspiring metrics on their own behaviour as consumers, and to track progress over time.

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Assessing the State of Sustainable Business: BSR

For three years, GlobeScan has been working with Business for Social Responsibility (BSR) to conduct an annual survey of corporate responsibility and sustainability executives within its member organizations to assess the current state of sustainable business.

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Integrating Insights into Business Strategy: PepsiCo

PepsiCo became a member of GlobeScan’s Radar Research Program at time in the company’s evolution where it was deeply exploring the external context, societal expectations for business and working towards the question of ‘what does the company stand for?” The Radar Research Program is built upon quantitative global societal opinion tracking, which is a foundational element of GlobeScan’s counsel to Radar clients through briefings and workshops.

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Building Capacity in Emerging Markets: IDRC

The International Development Resource Centre (IDRC) is leading on a Think Tank Initiative to improve the public policy environment in developing countries. GlobeScan engaged influential opinion leaders to help inform IDRC’s strategy.

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The Global Public's Point of View: BBC World Service

As an international multimedia broadcaster, BBC World Service is always looking for ways to engage its weekly audience of 166 million worldwide. It has partnered with GlobeScan since 2005 on an unprecedented series of global public opinion polls, engaging citizens around the world on the global issues that matter to them.

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A New Brand Identity for Next 50 Years: Amnesty

Having set the human rights agenda for many decades, Amnesty realized they needed to better define what they stand for. They needed to build a revitalized brand identity to encourage unity internally and to make them stronger externally.

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Understanding Stakeholder Expectations: ICRC

The International Committee of the Red Cross wished to systematically incorporate stakeholder perceptions into their strategic planning to ensure that they were staying on top of, and addressing, stakeholders’ changing needs and attitudes. Clear understanding of stakeholder perceptions of the organization would allow them to leverage key reputational strengths and guide strategy development.

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Aligning Corporate Reputation with Key Strategic Pillars: Vodacom

Vodacom Group Limited, an African mobile communications company, is focused on growing passionate promoters by dramatically improving the customer experience, actively creating an environment for employees to excel and grow, putting the power of the internet in the people’s hands, driving operational excellence, and proactively partnering with stakeholders, Vodacom asked GlobeScan to help understand the company’s reputation and to assess the degree to which it was aligned with Vodacom’s strategic pillars.

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