GlobeScan provides strategic custom research services to corporations and institutions in the following key practice areas:

Reputation and Branding

Development, positioning, benchmarking, brand equity

Corporate Communications

Strategy, thought leadership, influence mapping, message testing, web and traditional media

CSR and Sustainability

Strategy, sustainable branding, green marketing, sustainable consumer

Issues Management

Issues identification, global trends, risk management, expert panels

Stakeholder Engagement

Stakeholder identification, mapping, outreach, communications