Reputation Research: Technology Company

Research Objective

To examine, in a competitive context, what elements are driving the company's reputation among various stakeholder groups, and what areas require particular strategic planning and focus to help manage reputation.

Countries

GlobeScan GlobeScan
<< Reputation Research Overview

Stakeholders

  • General Public
  • Corporate Customers
  • Government
  • Multilaterals
  • NGOs
  • Media
  • Trade Union Representatives

Methodologies

  • Focus Groups
  • Executive Stakeholder Interviews
  • Telephone
  • Face-to-Face
  • Online
  • Regression Analysis