Communicating CSR
By adapting proven brand advertising research techniques, GlobeScan can track the impact of corporate communications on stakeholders and identify messages that may be most effective in a communications campaign. The following research approaches provide clients with actionable insights for their communications.
Advanced segmentation analysis - Identifies target groups for communications and public affairs initiatives. Defined by their attitudes toward various corporate issues, segmentation enables clients to concentrate resources on key segments and on messages that address critical issues. This is an ideal tool for tracking changes in attitudes and behaviour over time within various stakeholder segments.
Influence Mapping: Understanding CSR communications channels - Influence mapping is an innovative way of representing the nature of the relationships that exist between the various stakeholders of an organization. Mapping charts the relative influence of different stakeholder groups allowing organizations to better understand how information flows between stakeholders and where they should seek to prioritize their communications activities.