CSR drivers of reputation

Over the past decade, GlobeScan's research has found that corporate reputation is more and more being driven by CSR-related issues and attributes. The challenge is in determining how much it matters to a company's stakeholders, and which issues within the CSR area matter most.

Companies are increasingly examining the impact that CSR has on their reputation - not only in the context of other non-CSR-related attributes, but on the relative impact of one CSR initiative versus another.

As part of its CSR Reputation Driver methodology, GlobeScan offers companies the opportunity to identify which CSR issues and initiatives matter most to which stakeholders, allowing management to formulate pro-active strategies and optimize resource deployment. Advanced analytical techniques are employed to unlock the most potent drivers of CSR reputation, resulting in insights and recommendations for corporate strategy, communications and branding.

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