CSR drivers of reputation (continued)

GlobeScan conducts interviews among key stakeholders (e.g. consumers, CSR thought leaders, industry executives, NGOs, media, government, etc.) in order to:

• Quantify the most salient CSR issues facing the company and its sector.
• Provide quantitative metrics on how stakeholders view a company's CSR performance in key areas in comparison with other CSR-leading multinational companies.
• Through advanced analysis, identify the CSR drivers of the company's reputation among CSR opinion leaders and other relevant stakeholders.
• Compare perceived performance ratings for the company in various areas with the importance stakeholders place on these performance areas, creating an actionable strategic matrix.
• Offer strategic insights for branding, communications, initiative development, and positioning regarding its reputation among stakeholders.

Learn more about GlobeScan's Reputation Research and Reputation Drivers methodology.

<< Previous Corporate Social Responsibility Case Studies >>