GlobeScan is recognized as a world leader in providing research-driven insights to companies in the area of Corporate Social Responsibility (CSR). With our in-depth knowledge and passion for CSR, GlobeScan works with leadership companies to:

• Identify emerging CSR trends and issues in the global marketplace
• Successfully design and execute CSR programs
• Communicate their strategies effectively both internally and externally

The GlobeScan approach to CSR research…

GlobeScan applies a full range of methodologies to identify societal and stakeholder issues and to determine their impact on client strategies and reputation. Our global syndicated research provides excellent context for developing customized research programs.

Leading companies not only monitor public expectations around CSR, but they also pay attention to the views and attitudes of their internal and external stakeholders as they relate to corporate reputation and other trends in the marketplace.

Sustainability research…

GlobeScan's roots lie in the fields of sustainability and green marketing. Our global database of public opinion and expert attitudes on issues related to the environment and sustainable development (SD) is second to none. This body of knowledge informs the rich custom research that we conduct in this field.

GlobeScan offers the following services to clients:

• Market research for "green" product/service offerings
• Customized data-mining on SD and green marketing
• Annual Sustainability Survey of experts

Green marketing…

More and more of our clients are seeking to take advantage of the investments they have made in environmental improvement and sustainability. GlobeScan is helping them capitalize in the marketplace.

GlobeScan is one of the few research firms in the world qualified to excel in full-scale green market research projects. We are a leader in consumer and stakeholder research related to sustainability issues, having worked on these issues for over 15 years. We are an excellent partner that works well in a team setting.

We enjoy working with several departments within a client's organization, as well as working with external creative consultants, as is often required in green marketing projects.

Case Studies