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We believe that reputation measurement and management is about creating tangible business value through strong stakeholder relationships. As one of GlobeScan’s key practice areas over the past two decades, we have consistently demonstrated that enhanced reputation delivers greater access to talent and capital, improved customer loyalty and market share, enhanced positioning as the “partner of choice,” stronger differentiation, less risk and a secure license to operate and grow.

Best Practice

GlobeScan supports the reputation management systems of dozens of global companies, multilateral organizations and non-profits. Our corporate reputation experience spans a wide range of sectors including IT, alcohol and beer, food, auto, entertainment, financial services, mining, energy, pharmaceuticals, chemical and telecommunications. We believe best practice in reputation management requires:

  • A customized design built around a client’s unique context, history, ambitions and opportunities
  • A 360-degree stakeholder approach that includes all key constituencies and identifies the paths of influence within and between stakeholder groups
  • A comprehensive understanding of the many drivers of a company’s reputation, including traditional markers of business success as well as functional and emotional drivers related to the company’s societal role
  • Both quantitative and qualitative techniques ensuring insights are fully captured
  • Alignment across the enterprise through the delivery of strategic insights and counsel to important internal functions, including corporate affairs, communications, brand, marketing, sustainability, supply chain, HR and IR.

Our Reputation Services

GlobeScan offers a host of intelligence and advisory services and tools including: 

  • Issues identification and management
  • Reputation assessment, benchmarking and tracking
  • Identification of the elements driving desired behavioural outcomes (e.g., trust in brand, willingness to partner, etc.)
  • Creation of internal reputation frameworks and KPIs
  • Development of stakeholder engagement strategies

GlobeScan Radar Sector Intelligence

While most of our work is proprietary and customized for clients, we believe it is important for companies to understand the reputational context of their industry. Our annual research with the global public tracks perceptions of 14 industries and makes for an important starting point for any reputation management journey. Click here to learn more.

Building Resilient Corporate Reputations: A GlobeScan Brief on Reputation Best Practice


In order to help organizations achieve the value-driving potential that a fully evolved reputation system can deliver, we have identified seven best-practice solutions to common challenges and shortcomings of corporate reputation management. From our experience, the seven goals outlined in this brief form the pillars of a robust reputation framework for global companies, leading to greater resiliency in times of crisis and overall corporate success.

Whether you need to initiate, evaluate or redesign your reputation management system, we believe you will find some good learning here.  Please take a moment to register and dowload our brief.

Ahead of the release of the brief, we explored each goal in a series of posts on our blog. Explore the full series here.

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Drawing on 25 years of industry-leading research, analysis, and counsel, we help organizations identify and manage risks and opportunities, enhance their social license to operate, and advise on reputation management strategy.


Contact our Reputation Leader

Femke de Man
Director, Reputation Practice Lead
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There are two key lessons I’ve learned from supporting global organizations on their reputation strategy. The first one is that managing reputation is everyone’s responsibility – it is most effective when it’s an enterprise-wide effort that runs across all functions of an organization. The second is that reputation as a risk management compliance to preserve the company’s licence to trade is simply too restrictive and misses out on opportunities. I’m proud of the great work GlobeScan has done in helping our clients understand what elements are important for building trust with their key stakeholder communities and achieving recognized leadership.”