We believe that trust is the oxygen for sustained corporate success. Elusive and precious, trust is a key corporate asset and a pre-requisite for effective leadership.

Proactive reputation management builds enduring trust. GlobeScan partners with our clients to measure, understand, and enhance their reputations among the stakeholders who are material to their success. Our evidence-led counsel helps to ensure an integrated and aligned corporate reputation strategy.

Creating Value

At GlobeScan, reputation management is about creating tangible business value through strong stakeholder relationships.

Over the past two decades, we have consistently demonstrated that enhanced reputation delivers greater access to talent and capital, improved customer loyalty and market share, enhanced positioning as the “partner of choice,” stronger differentiation, and a secure license to operate and grow.

Best Practice

We believe best practice in reputation management requires:

• A customized design built around a client’s unique context, history, ambitions, and opportunities
• A 360-degree stakeholder approach that includes all key constituencies and identifies the paths of influence within and between stakeholder groups
• A comprehensive understanding of the many drivers of a company’s reputation, including traditional markers of business success and newer drivers related to the company’s societal role
• Both quantitative and qualitative techniques ensuring insights are fully captured
• Alignment across the enterprise through the delivery of strategic insights and counsel to important internal functions, including corporate affairs, communications, brand, marketing, sustainability, supply chain, HR, and IR.

Our Reputation Services

GlobeScan offers a range of bespoke services for clients at any stage of the reputation management process, including:

• Reputation research and tracking
• Advanced analytical modeling of value outcomes
• Stakeholder identification and influence mapping
• Reputation management system development and advisory services
• Workshops and briefings to integrate insights into strategic planning, communications, and initiative development
• Scorecard, KPI, and dashboard development

Reputation and Issues Tracking

GlobeScan is a world leader in reputation measurement and management. While most of our work is proprietary and customized for clients, we believe it is important for companies to understand repetitional context of their industry. Our annual research with the global public tracks perceptions of 9 industries and makes for an important starting point for any reputation management journey. Click here to learn more.