We believe that trust is the oxygen for sustained corporate success. Elusive and precious, trust is a key corporate asset and a pre-requisite for effective leadership.
Proactive reputation management builds enduring trust. GlobeScan partners with our clients to measure, understand, and enhance their reputations among the stakeholders who are material to their success. Our evidence-led counsel helps to ensure an integrated and aligned corporate reputation strategy.
At GlobeScan, reputation management is about creating tangible business value through strong stakeholder relationships.
Over the past two decades, we have consistently demonstrated that enhanced reputation delivers greater access to talent and capital, improved customer loyalty and market share, enhanced positioning as the “partner of choice,” stronger differentiation, and a secure license to operate and grow.
We believe best practice in reputation management requires:
GlobeScan offers a range of bespoke services for clients at any stage of the reputation management process, including:
GlobeScan is a world leader in reputation measurement and management. While most of our work is proprietary and customized for clients, we believe it is important for companies to understand repetitional context of their industry. Our annual research with the global public tracks perceptions of 9 industries and makes for an important starting point for any reputation management journey. Click here to learn more.
Explore our blog series on best-practice solutions to common challenges and shortcomings of corporate reputation management. Whether you need to begin, to evaluate or to re-design your reputation management system, this blog series will help you to assess how fit-for-purpose your current reputation approach may be.