We believe that reputation measurement and management is about creating tangible business value through strong stakeholder relationships. As one of GlobeScan’s key practice areas over the past two decades, we have consistently demonstrated that enhanced reputation delivers greater access to talent and capital, improved customer loyalty and market share, enhanced positioning as the “partner of choice,” stronger differentiation, less risk and a secure license to operate and grow.
GlobeScan supports the reputation management systems of dozens of global companies, multilateral organizations and non-profits. Our corporate reputation experience spans a wide range of sectors including IT, alcohol and beer, food, auto, entertainment, financial services, mining, energy, pharmaceuticals, chemical and telecommunications. We believe best practice in reputation management requires:
GlobeScan offers a host of intelligence and advisory services and tools including:
While most of our work is proprietary and customized for clients, we believe it is important for companies to understand the reputational context of their industry. Our annual research with the global public tracks perceptions of 14 industries and makes for an important starting point for any reputation management journey. Click here to learn more.
In order to help organizations achieve the value-driving potential that a fully evolved reputation system can deliver, we have identified seven best-practice solutions to common challenges and shortcomings of corporate reputation management. From our experience, the seven goals outlined in this brief form the pillars of a robust reputation framework for global companies, leading to greater resiliency in times of crisis and overall corporate success.
Whether you need to initiate, evaluate or redesign your reputation management system, we believe you will find some good learning here. Please take a moment to register and dowload our brief.
Ahead of the release of the brief, we explored each goal in a series of posts on our blog. Explore the full series here.
Drawing on 25 years of industry-leading research, analysis, and counsel, we help organizations identify and manage risks and opportunities, enhance their social license to operate, and advise on reputation management strategy.