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Methodology

GlobeScan ensures the highest research standards for data management and quality control practices and protocols. We adhere to the professional market research standards of ESOMAR. In addition, our Head Office management system is certified to ISO 9001:2000.

The GlobeScan Report on Issues & Reputation is fielded in 20+ countries each year. A random sample of 1,000 average citizens is interviewed in each country. Samples reflect the distribution of age, gender, level of education and socioeconomic status, according to the latest census information for the areas sampled. The surveys are carried out either through telephone or face-to-face interviews, depending on the country.

Respondents are segmented into consumers, shareholders, corporate employees, and Opinion Leaders.

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