Topic List
National Issues
- Most important national problem (open-ended)
- Seriousness of national problems and extent to which they are improving or getting worse (including economic problems, crime, health care, poverty, education, environment, unemployment, etc.)
Global Issues
- Most important global problem (open-ended)
- Seriousness of global problems (including the state of the global economy, human rights abuses, pollution, climate change, spread of human diseases, poverty, terrorism, migration of people, etc.)
- Most often discussed global problems
- Confidence in world direction
- Confidence that children and grandchildren will have higher quality of life
Globalization and Role of Government
- Rating the overall effect of globalization
- Identification as a global citizen
- Support for free enterprise as a model for world development
- Fairness of benefits and burdens of economic development
- Support for active role of government (wealth distribution, regulation, and owning/controlling of major industries)
Geopolitics
- Effectiveness of military force as way to reduce international terrorism
- Positive or negative view of the disintegration of the Soviet Union 20 years ago
Trust in Institutions
- Trust in institutions to operate in the best interest of society (government, domestic companies, global companies, NGOs, press and media, religious groups and churches, the UN)
- Drivers of trust in NGOs and global companies (open-ended)
The Financial Crisis
- Who is to blame for current global financial crisis (open-ended)
- Satisfaction with what world leaders are doing to address crisis
- Preferred government approach to address crisis
- View of free market capitalism
Index of Consumer Sentiment
- Perception of financial health of consumers compared to a year ago
- Confidence that financial health of consumers will improve
- Confidence that financial situation overall will improve in shorter term and longer term
- Consumer confidence in making major household item purchases
Tracking and Demographic Analysis
- Tracking data for seven key questions
- Six standard demographic questions (gender, education, age, household income, community size, religion)
- Proprietary Opinion Leader typology analysis
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