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Sam Mountford
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Topic List

National Issues

  • Most important national problem (open-ended)
  • Seriousness of national problems and extent to which they are improving or getting worse (including economic problems, crime, health care, poverty, education, environment, unemployment, etc.)

Global Issues

  • Most important global problem (open-ended)
  • Seriousness of global problems (including the state of the global economy, human rights abuses, pollution, climate change, spread of human diseases, poverty, terrorism, migration of people, etc.)
  • Most often discussed global problems
  • Confidence in world direction
  • Confidence that children and grandchildren will have higher quality of life

Globalization and Role of Government

  • Rating the overall effect of globalization
  • Identification as a global citizen
  • Support for free enterprise as a model for world development
  • Fairness of benefits and burdens of economic development
  • Support for active role of government (wealth distribution, regulation, and owning/controlling of major industries)

Geopolitics

  • Effectiveness of military force as way to reduce international terrorism
  • Positive or negative view of the disintegration of the Soviet Union 20 years ago

Trust in Institutions

  • Trust in institutions to operate in the best interest of society (government, domestic companies, global companies, NGOs, press and media, religious groups and churches, the UN)
  • Drivers of trust in NGOs and global companies (open-ended)

The Financial Crisis

  • Who is to blame for current global financial crisis (open-ended)
  • Satisfaction with what world leaders are doing to address crisis
  • Preferred government approach to address crisis
  • View of free market capitalism

Index of Consumer Sentiment

  • Perception of financial health of consumers compared to a year ago
  • Confidence that financial health of consumers will improve
  • Confidence that financial situation overall will improve in shorter term and longer term
  • Consumer confidence in making major household item purchases

Tracking and Demographic Analysis

  • Tracking data for seven key questions
  • Six standard demographic questions (gender, education, age, household income, community size, religion)
  • Proprietary Opinion Leader typology analysis
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