Topic List
Benchmarking and Reputation
- Trust in institutions to operate in the best interest of society (government, domestic
companies, global companies, NGOs, media and press)
- Drivers of trust in NGOs and global companies (open-ended, asked in US, UK, and Canada)
- Most and least respected companies (open-ended)
- Impact of corporate crises on reputation
National Issues
- Most important national problem (open-ended)
- Issues matrix: Seriousness of national problems and extent to which they are
improving or getting worse (including crime, health care, poverty, education,
immigration, environment, unemployment, etc.)
- Confidence in country direction
Global Issues
- Seriousness of global problems (including human rights abuses, pollution, spread of
human diseases, poverty, terrorism, migration of people)
- Confidence in world direction
Climate Change Issues
- Seriousness of climate change and other environmental problems (including air
pollution, shortages of fresh water, depletion of energy sources)
- Main cause of greenhouse effect
- Necessity of taking steps to reduce climate change
- Impact of climate change that most concerns citizens
- Perceived impact of emissions reduction on economy
- Developing and developed country roles and climate change
- Role of new technology versus individual behavior in addressing climate change
Government Relations and Geopolitics
- Influence of the US and Europe in the world
- Influence of American companies in the world
- Demand for government regulation across eight industry sectors (including chemical,
food, IT, mining, mobile phone, oil, pharmaceutical, tobacco)
- Role of government regulation in free enterprise
- Free enterprise as a model for world development
Tracking and Demographic Analysis
- Tracking data for more than 20 questions
- Six standard demographic questions (gender, education, age, household income, community size, religion)
- Proprietary Opinion leader typology analysis
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