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Simon Jimenez
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Topic List

Benchmarking and Reputation

  • Trust in institutions to operate in the best interest of society (government, domestic companies, global companies, NGOs, media and press)
  • Drivers of trust in NGOs and global companies (open-ended, asked in US, UK, and Canada)
  • Most and least respected companies (open-ended)
  • Impact of corporate crises on reputation

National Issues

  • Most important national problem (open-ended)
  • Issues matrix: Seriousness of national problems and extent to which they are improving or getting worse (including crime, health care, poverty, education, immigration, environment, unemployment, etc.)
  • Confidence in country direction

Global Issues

  • Seriousness of global problems (including human rights abuses, pollution, spread of human diseases, poverty, terrorism, migration of people)
  • Confidence in world direction

Climate Change Issues

  • Seriousness of climate change and other environmental problems (including air pollution, shortages of fresh water, depletion of energy sources)
  • Main cause of greenhouse effect
  • Necessity of taking steps to reduce climate change
  • Impact of climate change that most concerns citizens
  • Perceived impact of emissions reduction on economy
  • Developing and developed country roles and climate change
  • Role of new technology versus individual behavior in addressing climate change

Government Relations and Geopolitics

  • Influence of the US and Europe in the world
  • Influence of American companies in the world
  • Demand for government regulation across eight industry sectors (including chemical, food, IT, mining, mobile phone, oil, pharmaceutical, tobacco)
  • Role of government regulation in free enterprise
  • Free enterprise as a model for world development

Tracking and Demographic Analysis

  • Tracking data for more than 20 questions
  • Six standard demographic questions (gender, education, age, household income, community size, religion)
  • Proprietary Opinion leader typology analysis
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