Anticipating and managing current and emerging issues is vital to a company's reputation, bottom line, and future opportunities. GlobeScan is an acknowledged expert in issues management with the largest issues-tracking database in the world - over 20 countries since 1997.

GlobeScan helps clients detect, prioritize, and manage their issues by:

• Understanding the organization's public policy context
• Articulating, prioritizing, and tracking the profile of emerging trends and issues facing the organization
• Understanding and clarifying both the public's and stakeholders' positions on key issue
• Measuring the impact of emerging issues and concerns on an organization's business and reputation
• Developing successful positioning and communications on issues and assessing their effectiveness

We regularly win competitive research bids based on our unique 20-country public opinion tracking data base and value-adding, strategic interpretation capabilities.

Anticipating and managing issues is a critical role in organizations. Doing a good job helps preserve reputations and shareholder value. Doing a poor job, even just once, can ruin a company's reputation, derail or delay corporate strategies, and reduce shareholder value. Issues management is important to all organizations, not just those in controversial industries

Case Studies