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Mobile Phones Central to Developing Countries’
Economic Success, Quality of Life: Global Poll
Citizens of developing nations overwhelmingly see mobile phones as critical to their country’s economic success and to their own quality of life, a new 22-nation poll by the BBC reveals.
The poll, conducted by GlobeScan among 21,558 people, indicates that the countries most likely to rate mobile phones as “essential” or “very important” to their economy are all in the developing world. Nigerians almost unanimously regard them as central to the economic success of their country (97%), as do large majorities of Egyptians (92%), Filipinos (88%), and Indonesians (82%), among others.
People in developing nations are also most likely to feel strongly about mobile phones’ importance to their own quality of life, with large majorities in all developing nations polled rating them as “essential” or “very important,” including 88 per cent of Kenyans and 78 per cent of Ghanaians.
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“We’ve had a long history with GlobeScan and I credit their survey data with providing the pivotal point for us to complete our compelling
business case for Performance with Purpose. In fact, we presented to Indra Nooyi, our CEO, GlobeScan findings and this informed her thinking around Performance
with Purpose! They continue to do remarkable work, and as I travel the world ‘Evangelizing’ the PepsiCo story, references to myriad GlobeScan data resonate
strongly with mixed stakeholder audiences.”
Dan Bena, Director, Sustainable Development, PepsiCo
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“GlobeScan research and counsel have been influential in making McDonald’s a more responsible company. The research and insights have proved useful in demonstrating to senior management shifting consumer expectations.”
Jack Daly, Senior Vice President Communications and Global Chief Communications Officer, McDonald’s
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“When I was head of Corporate Communications at ABB, I was using some of GlobeScan's 30-country polling in a presentation to my Chief Executive. I presented some findings that affected my Chief Executive, who had been looking for data to support a shift of policy towards the triple bottom line, as part of a re-examination of ABB's Mission and Values. I have since also taken good advantage of GlobeScan's research in my role as head of Global Communications at Royal Dutch Shell.”
Bjorn Edlund, former Head of Corporate Communications ABB and SVP Corporate Communications Shell International
Read another testimonial
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“Inclusive Innovation” Offers Opportunity for the Financial Sector to Grow and Re-engage with Society
A set of global thought leaders, interviewed by GlobeScan and the Center for Responsible Business at the University of California–Berkeley’s Haas School of Business, identify “inclusive innovations” such as shared return investments, financial inclusion, and fostering entrepreneurship as paths for future growth and renewed societal engagement for the financial sector.
Read the press release
Download full report (pdf format, 4mb)
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Financial Short-Termism a Major Obstacle to Sustainable Change in Business: Expert Poll
The latest wave of The Sustainability Survey — GlobeScan and SustainAbility’s regular survey of attitudes across businesses, NGOs, academia and government — reveals that a very large majority (88%) of the 642 experts polled see pressure for short-term financial results as a barrier to businesses becoming more sustainable.
Read the press release, presented in association with UNEP.
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