Data Collection Methods

Stakeholder and public opinion research employ a variety of data collection methods. GlobeScan weighs a number of factors before choosing a method for each study. Factors to consider include: budget, cultural customs, relative availability of technology to the targeted respondents (telephone, internet, fax), whether results will be compared to a previous study, types of questions, and others.

A survey can be done entirely with one field methodology, or it can be done with a mix, depending on factors such as cost, time, and appropriateness for the particular audiences. GlobeScan specializes in the following methodologies:

• In-person
• Telephone
• On-line
• Focus groups
• In-depth interviewing

GlobeScan adheres to the rigorous professional market research standards of ESOMAR. In addition, Our Head Office management system is certified to ISO 9001:2000.