Public Opinion Research

GlobeScan recognizes that the quality of public opinion research depends on choosing the right method (telephone, face-to-face, or internet), the right respondents (the "sample plan"), and ensuring it is culturally appropriate. For this reason, we work only with leading research institutes in each country to ensure we achieve study objectives.

GlobeScan prepares a detailed sample plan for each country based on the latest census data or population estimates, and uses this plan to manage fieldwork execution. Once the survey is complete, every response is matched to the sample plan by GlobeScan's data specialists to ensure data quality.