Stakeholder Research
GlobeScan's primary strength is our ability to identify an enterprise's key stakeholders and gain access to their opinions by engaging in thoughtful and confidential enquiry. We maintain numerous stakeholder databases and specialty panels that are utilized for our syndicated research and custom studies.
Stakeholder studies can be either qualitative or quantitative, depending on the objectives. We value stakeholders' opinions and provide them with a concise report summarizing the views of their peers after each survey.
GlobeScan uses only senior interviewers to conduct telephone or in-person stakeholder research. Interviewers are chosen for each project on the basis of their knowledge of the subject area, language capability, and familiarity with the stakeholder group. As a result, our interviewers build a rapport with each respondent, yielding top quality insights.
The following are some of the stakeholder groups GlobeScan has recruited around the world:
- Academics / think tanks
- B2B customers
- Community leaders
- Doctors
- Employees
- Financial analysts
- General public / consumers
- Health care specialists
- Industry association officials
- Investors
- Journalists / editors
- Lawyers
- Multilateral institution officials
- NGO leaders / activists
- Political advisors
- Regulators
- Senior management
- Suppliers / buyers
- Sustainability experts
- Thought leaders