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This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over...

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As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes will be examined more fully in our January 15 webinar. (For more details...
As we enter the final weeks of the year, we take a look at our forecast trends from this time last year. How have our seven predictions for 2014 panned out? 1. Inequality and vulnerability. We forecast increased global concern about inequality, which has been borne out in our Radar study of citizens around the world, as well as post-Davos conversations and the huge debate around Thomas Piketty’s book, Capital in the 21st Century. And Oxfam’s analysis shows the richest 85...
This is the last in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. The second installation presented a snapshot of the...
This is the third in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. The second installation presented a snapshot of the...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. It made the news, yet it wasn’t really news to those paying close attention. The world’s leading international body on climate change, United Nations offshoot the Intergovernmental Panel on Climate Change, recently proclaimed that human-induced warming of the climate system is unequivocal and increasingly likely to result in permanent damage. Specifically, the IPCC warned, “[C]ontinued emission of greenhouse gases will cause further warming and long-lasting changes in all...
This is the second in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has identified. This week we will provide a...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. Sustainable consumer behavior has improved only incrementally, and remains stagnant or has become less sustainable in areas such as transportation, housing and consumer goods, according to the 2014 Greendex survey. Let's examine some ways that consumers can change their behavior to increase their sustainable consumption. The fifth edition of this Greendex survey detects increasing concern about the environment, together with increasing awareness of human activity as the cause for...
Welcome to the first of a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. After launching the 2014 Greendex at the Sustainable Brands New Metrics conference in Boston late last month, we are kicking off this new blog series in...

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Eric Whan launches Greendex at the Sustainable Brands New Metrics conference
On September 26th, National Geographic’s Chief Science and Exploration Officer, Terry Garcia, and I were in Boston MA to publish the 2014 Greendex survey on the status of sustainable consumption across 18 countries, the fifth edition of this National Geographic / GlobeScan collaboration. If you are unfamiliar with it, the Greendex is a composite measure of sustainable (or not) consumer behavior consisting of 65 different types of choices and behaviors analyzed and tracked across four sub-indexes. Quite aptly, we chose...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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