evidence and ideas. applied

Header-Radar-Sector-Intel

GlobeScan is a world leader in reputation measurement and management. While most of our work is proprietary and customized for clients, we believe it is important for companies to understand reputational context of their industry. GlobeScan Radar is a program of evidence and counsel that draws upon GlobeScan’s unique database of nearly twenty years of tracking of global (20-30 country) citizen and stakeholder perceptions around business and its role in society. Our annual research with the global public tracks perceptions of 12 industries and makes for an important starting point for any reputation management journey.

Designed for Executive Committees, Heads of Corporate Affairs and Corporate Communications, and Heads of Sustainability and Corporate Responsibility, GlobeScan Radar equips organizations with answers to the strategic questions they face such as:

  • How much trust does the public have in different industry sectors?
  • What are the top issues the public wants each sector to address?
  • Is there support or opposition for government regulation of each sector?


In our 2014 wave of societal trend research across 24 countries
we tracked the current state of trust, key issues industries should address and support/opposition for government regulation for 12 industries: Automotive, Banks/Finance, Beer, Chemical, Food/Beverage, IT/Computer, Media/Entertainment, Mining, Mobile Phone/Cell, Oil/Petroleum, Pharmaceutical and Tobacco.

One key research finding from this wave shows that consumers tend to be more trusting of consumer-facing industries, especially IT and auto sectors but also food/beverage and pharmaceuticals. At the other end of the scale, trust in the mining, media, chemical, financial, oil, and tobacco industries are all into negative territory.

 

net-trust-industry-sectors-2014

 


Sample Sector Intelligence

Below, we summarise some of the key learnings from our 2014 sectoral tracking, and what our findings mean for each industry. 

Automotive Industry Report

Key Findings

  • The auto industry is one of the most trusted industries. Developing countries, especially African, tend to have the highest levels of trust in this sector.
  • The auto industry has the least amount of health and safety regulatory pressure of all industries tested and the global level of regulatory pressure has remained stable since 2010. However, the Chinese are the exception: nearly seven in ten respondents there feel there is not enough regulation of this sector.
  • Environmental impacts and prices are the most important issues for the auto industry to address according to the global public. Latin America has the highest proportion of respondents who feel environmental impact is the most important issue. Product safety has become increasingly important since 2011.

Read our full report to learn more:

rsz globescan radar2014 auto-cover

Banking/Finance Industry Report

Key Findings

  • The banking/financial services industry is one of the least trusted industries. European countries give this industry its lowest net ratings.
  • This industry is among the industries with the most amount of regulatory pressure. This pressure has increased globally since 2010 but have been stable since 2012.  However, regulatory pressure has receded in several key developed markets, including USA, UK, and Germany. There are particularly high levels of regulatory pressure in China, the UK, and Chile.
  • Reducing service charges and operating ethically are considered the most important issues for this industry and the perceived importance of operating ethically has increased since 2012. Europe has the highest proportion of respondents who feel operating ethically is the most important issue.
  • Drivers analysis shows that the banking/financial services industry should focus on being more transparent and providing quality products at a fair price. These attributes are important in driving trust in the industry but banking/financial services companies are rated relatively poorly in these areas.

Read our full report to learn more:

rsz globescan radar2014 bankingfinance-cover

Beer Industry Report

Key Findings

  • The global public is evenly split between those who trust the beer sector and those who do not, with developed countries, generally, having more trust than developing ones.
  • This industry has little regulatory pressure compared to other industries tested. There is more pressure for regulation on brewing in developing countries, especially China.
  • Underage drinking and a range of issues related to alcohol consumption, as well as product quality, are considered the most important issues for the beer industry to address. Underage drinking is an important issue across all regions.

Read our full report to learn more:

rsz globescan radar2014 beer-cover

Chemical Industry Report

Key Findings

  • The chemical industry is among the less trusted industries of those tested. European and North American countries tend to have especially low levels of trust in this industry.
  • People are split on whether the chemical industry is adequately regulated or needs more regulation. Pressure for more regulation is highest in China, North America, and France.
  • Globally, regulatory pressure for the chemical industry has been essentially stable for several years, but pressure has increased significantly since 2012 in China, North America, and the UK, while declining a great deal in Germany.

Read our full report to learn more:

rsz globescan radar2014 chemical-cover

Food/Beverage Industry Report

Key Findings

  • The food/beverage industry is among the more trusted industry sectors. Indonesia and the three African countries surveyed trust this industry the most.
  • However, the food/beverage industry is among the industries that have the most pressure for tighter safety and health regulations. Equal proportions of consumers believe the food/beverage industry has “not enough” or “about the right amount” of regulation, while very few feel there is “too much” regulation.
  • Product quality and food safety are the main issues that consumers want the industry to address.
  • Reputation drivers analysis suggests that the food/beverage industry should focus on being more transparent and environmentally friendly. These areas are important in driving the sector’s reputation, but perceived performance in these areas is relatively poor. The industry could leverage the quality/price relationship of its offerings since it performs well on this important driver.
Read our full report to learn more:

rsz globescan radar2014 foodbeverage-cover

IT/Computer Industry Report

Key Findings

  • The IT/computer sector is, by far, the most trusted industry tested. In all countries surveyed, more people trust the sector than distrust it. Trust is generally higher in developing countries, except in India and Pakistan.
  • This industry faces less regulatory pressure than nearly all sectors tested. However, pressure has increased, albeit slightly, since 2012. In China, where a majority of people feel there is not enough government regulation of the IT/computer industry, regulatory pressure has increased significantly since 2012.
  • Product quality and protecting personal information/privacy are the most important issues for the  IT/computer industry to address. Concern about personal information/privacy is trending upwards and has doubled since 2011. North America is especially concerned about this issue.

Read our full report to learn more:

  • rsz globescan radar2014 it-cover

Media/Entertainment Industry Report

Key Findings

  • The media/entertainment industry is among the industries with relatively low levels of trust. Consumers in North America and Europe tend to have the least amount of trust in this industry.
  • Nevertheless,  the media/entertainment sector is among the industries with the least amount of regulatory pressure. A majority of global consumers feel the industry is sufficiently or over-regulated.
  • There is a relationship between low trust and high regulatory pressure, with consumers in countries such as Argentina, Australia, Israel, Spain and the UK expressing relatively low trust in the media/entertainment sector coupled with relatively high levels of regulatory pressure. However, Americans are relatively distrusting of the media/entertainment sector  but regulatory pressure in the USA is relatively low, whereas Chinese tend to be trusting of the sector but are also among those who most call for more regulation.
  • Operating ethically is the most important issue for this industry, according to consumers globally; Europe has the highest proportion of respondents who feel this is the most important issue. North America has the highest proportion of people who feel biased content is the most important issue the media/entertainment sector should address.

Read our full report to learn more:

rsz globescan radar2014 mediaentertainment-cover

Mining Industry Report

Key Findings

  • Mining is not trusted very much but more so than other heavy industry sectors. Trust in mining companies tends to be notably higher in developing countries than elsewhere. Trust levels in Europe and North America are low.
  • Mining is facing high levels of safety and health regulatory pressure globally, lower than only oil and tobacco. Pressure for mining has remained stable since 2012.
  • Mining companies tend to face especially high regulatory pressure from the public in developed countries. However, regulatory pressure is even higher in China and Chile. Shifts in demand for more regulation of the mining industry vary across countries, with increases in China and Spain and decreases in Germany.
  • According to the global public, environmental issues are the most important concern for this industry to address, followed by poor working conditions. The importance of poor working conditions has been decreasing since 2011. Worker safety is especially important to North Americans but much less so to people in developing countries.

Read our full report to learn more:

rsz globescan radar2014 mining-cover

Mobile/Cell Phone Industry Report

Key Findings

  • Trust in the mobile/cell phone industry is average compared to other industries tested, with the global public roughly split between those who trust and distrust the sector. The IT/computer industry is far more trusted.
  • Trust in this industry is highest in Indonesia, and tends to especially high in developing countries. Trust is negative in more than half of the countries surveyed and particularly low in Spain and Canada.
  • The mobile phone industry is facing a medium level of regulatory pressure globally. Pressure for the mobile phone sector is highest in China, Chile, and Canada, and lowest in India.
 

Read our full report to learn more:

rsz globescan radar2014 mobilephone-cover

Oil/Petroleum Industry Report

Key Findings

  • The oil/petroleum industry is one of the least trusted industries, especially in developed countries.
  • The oil industry faces the most health and safety regulatory pressure from the public of all 12 industries tested, especially in China, Australia, and Canada.
  • Prices/affordability and environmental impact are the most important issues that the global public would like to see this industry address. Environmental impact and alternative energy have become less important since 2011, while concern about affordability remains high.
  • Drivers analysis suggests that the oil industry should focus on being more transparent and environmentally friendly. These areas are relatively important for driving the sector’s reputation, but the industry’s perceived performance has been relatively weak on both.

Read our full report to learn more:

rsz globescan radar2014 oil-cover

Pharmaceutical Industry Report

Key Findings

  • The pharmaceutical industry is among the most trusted industry sectors. Trust in this industry is particularly high in Africa and Indonesia, but low in North America, Chile, and Greece.
  • Regulatory pressure for the pharmaceutical sector is relatively low compared to a number of other sectors. It is highest in developed countries and China. Regulatory pressure has been increasing since 2010, with a notable increase in China since 2012.
  • Where trust is high, regulatory pressure tends to be low, such as in mainly developing countries.
  • Affordability and product safety (the latter especially in developing countries) are the most important issues the public wants the industry to address. Product safety is considered more important than in 2012 but remains less so than in 2011.

Read our full report to learn more:

 

 

rsz globescan radar2014 pharmaceutical-cover

Tobacco Industry Report

Key Findings

  • The tobacco industry is the least trusted industry tested, especially in Australia and Canada. However, Indonesians tend to be far more trusting of tobacco companies than other nationalities are. Chinese and Turkish respondents are more likely to trust the industry than to distrust it.
  • This industry has a relatively high proportion of respondents who feel there is not enough safety and health regulation compared to the other industries tested. Chinese respondents are most likely to feel there is not enough regulation of this industry, despite being relatively trusting.

Read our full report to learn more:

rsz globescan radar2014 tobacco-cover

GlobeScan is a world leader in corporate reputation measurement and management. While most of our work is proprietary and customized for clients, we believe it is important for companies to understand the reputational context of their industry. This annual research with the global public tracks perceptions of 12 industries and makes for an important starting point for any reputation management journey.

Download our 2017 topic list:

rsz radar-topic-list-cover

 

For more information, please contact:

shannon-web


Shannon Stevenson
External Relations Manager
 
This email address is being protected from spambots. You need JavaScript enabled to view it.