Methodology

In total 29,977 citizens in Azerbaijan, Australia, Brazil, Canada, Central America (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama), Chile, China, Egypt, France, Germany, Ghana, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, the Philippines, Portugal, Russia, South Korea, Spain, Thailand, Turkey, the United Kingdom, and the United States were interviewed face-to-face or by telephone between 30 November 2009 and 16 February 2010. Polling was conducted for BBC World Service by GlobeScan and its research partners in each country.

Nations were rated by half samples in all countries polled. In Azerbaijan, Brazil, Chile, China, Costa Rica, Egypt, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, the Philippines, Thailand and Turkey urban samples were used. The margin of error per country ranges from +/-2.1 to 6.9 per cent, 19 times out of 20.

The 23 countries surveyed in both 2009 and 2010 include: Australia, Canada, Central America, Chile, China, Egypt, France, Germany, Ghana, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, the Philippines, Portugal, Russia, Spain, Turkey, the United Kingdom, and the United States.

Country Sample Size (unweighted) Field dates Sample frame Survey methodology Type of sample
Australia 1,034 December 22, 2009 – January 26, 2010 18+ Telephone National
Azerbaijan 1,000 January 29 – February 16, 2010 15+ Face-to-face Urban1
Brazil 507 January 25, 2010 – February 7, 2010 18+ Face-to-face Urban2
Canada 1,022 December 15, 2009 – January 15, 2010 18+ Telephone National
Chile 1,200 December 26, 2009 – January 7, 2010 18+ Face-to-face Urban3
China 1,000 December 17–30, 2009 18+ Telephone Urban4
Costa Rica 223 December 18–20, 2009 18+ Face-to-face Urban5
Egypt 1,015 December 20–31, 2009 18+ Face-to-face Urban6
El Salvador 200 December 12, 2009 – January 3, 2010 18+ Face-to-face Urban7
France 1,004 December 8–14, 2009 15+ Telephone National
Germany 1,006 December 15, 2009 – January 4, 2010 16+ Telephone National
Ghana 1,000 December 19–31, 2009 18+ Face-to-face National
Guatemala 207 December 19–23, 2009 18+ Face-to-face Urban8
Honduras 205 December 17–22, 2009 18+ Face-to-face Urban9
India 1,076 December 20, 2009 – January 9, 2010 18+ Face-to-face National
Indonesia 1,000 December 10–27, 2009 18+ Face-to-face National
Italy 1,004 February 10–16, 2010 18+ Telephone National
Japan 1,788 January 16–17, 2010 20+ Face-to-face National
Kenya 1,000 December 7–14, 2009 18+ Face-to-face National
Mexico 1,000 December 2–12, 2009 18+ Telephone Urban10
Nicaragua 201 December 31, 2009 – January 4, 2010 18+ Face-to-face Urban11
Nigeria 1,000 December 27, 2009 – January 14, 2010 18+ Face-to-face National
Pakistan 2,162 December 27, 2009 – January 10, 2010 18+ Face-to-face National
Panama 232 December 13–15, 2009 18+ Face-to-face Urban12
Philippines 1,000 December 8, 2009 – January 9, 2010 18+ Face-to-face Urban13
Portugal 1,006 January 10–26, 2010 18+ Telephone National
Russia 1,027 December 12–21, 2009 18+ Face-to-face National
South Korea 1,002 January 11–12, 2010 19+ Telephone National
Spain 801 January 19–25, 2010 18+ Telephone National
Thailand 1,000 January 6–27, 2010 18+ Telephone Urban14
Turkey 1,000 December 4–27, 2009 15+ Face-to-face Urban15
United Kingdom 1,020 December 8, 2009 – January 15, 2010 18+ Telephone National
USA 1,035 November 30 – December 29, 2009 18+ Telephone National

    1 In Azerbaijan the survey was conducted in Baku, Ganja, Lankaran, Mingachevir, Quba, Shamakhy, Sheki, Shirvan, and Sumqayit, representing 24% of the total national adult population.

    2 In Brazil the survey was conducted in Belo Horizonte, Brasília, Curitiba, Florianópolis, Goiânia, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo, representing 16% of the total national adult population.

    3 In Chile the survey was conducted in 80 cities, representing 63% of the national adult population. The cities were located in the Aisén del General Carlos Ibáñez del Campo, Antofagasta, Araucania, Arica y Parinacota, Atacama, Bio Bío, Coquimbo, Libertador Bernardo O’Higgins, Los Lagos, Los Rios, Magallanes y Antártica Chilena, Maule, Santiago Metropolitan,Tarapacá, and Valparaiso regions.

    4 In China the survey was conducted in Beijing, Beiliu, Chengdu, Dujiangyan, Fenyang, Fuyang, Guangzhou, Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi’an, Xining, and Zhengzhou, representing 45% of the total national adult population.

    5 In Costa Rica the survey was conducted in Alajuela, Cartago, Heredia, Liberia, Limón, Puntarenas, and San José, representing 13% of the total national adult population.

    6 In Egypt the survey was conducted in Alexandria, Cairo, Giza, and Shoubra al-Khaima, representing 22% of the total national adult population.

    7 In El Salvador the survey was conducted in Cojutepeque, Colón, San Miguel, San Salvador, Santa Ana, Sonsonate, Usulután, and Zacatecoluca, representing 15% of the total national adult population.

    8 In Guatemala the survey was conducted in Chimaltenango, Chiquimula, Cobán, Escuintla, Guatemala City, Huehuetenango, Jutiapa, Mazatenango, Puerto Barrios, Quetzaltenango, and San Marcos, representing 14% of the total national adult population.

    9 In Honduras the survey was conducted in Comayagua, Danli, El Progreso, La Ceiba, San Pedro Sula, Santa Barbara, and Tegucigalpa, representing 26% of the total national adult population.

    10 In Mexico the survey was conducted in the 16 largest cities and media market regions, constituting 40% of the national adult population and 80% of the residential telephone land lines.

    11 In Nicaragua the survey was conducted in León, Managua, Masaya, and Matagalpa, representing 23% of the total national adult population.

    12 In Panama the survey was conducted in Aguadulce, Almirante, Boquete, Bugaba, Changuinola, Chitré, Colón, David, Las Tablas, Nata, Panama, and Santiago, representing 22% of the total national adult population.

    13 In the Philippines the survey was conducted in the National Capital Region, representing 27% of the total urban adult population.

    14 In Thailand the survey was conducted in Bangkok, Chiang Mai, Chon Buri, Khon Kaen, Lampang, Nakhon Pathom, Nakhom Ratchasima, Nakhon Si Thammarat, Nonthaburi, Pathum Thani, Rayong, Samut Prakan, and Songkhla, representing 13% of the total national adult population.

    15 In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir, Konya, Samsun, and Zonguldak, representing 53% of the total urban adult population.

GlobeScan’s Research Partners

Country Research Institute Location Contact
Australia GlobeScan Toronto Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073
Azerbaijan SIAR Research and Consulting Baku Ashraf Hajiyev
ashraf.hajiyev@siar.az
+994 12 4472934 / 994 12 4482934
Brazil Market Analysis Florianopolis Fabián Echegaray
fabian@marketanalysis.com.br
+55 48 3234 8573
Canada GlobeScan Toronto Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073
Central America Dichter & Neira Panama City Maria Altamar
maltamar@dichter-neira.com
+507 236 4000
Chile Mori Chile Santiago Marta Lagos
mori4@morichile.cl/mlagos@morichile.cl
+56 2 334 4544
China GlobeScan Toronto Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073
Egypt Attitude Research Cairo Mohamed Al Gendy
mgendy@attitude-eg.com
+20 2 2271 1262
France Efficience 3 Paris and Rheims Christian de Thieulloy
christian.t@efficience3.com
+33 1 4316 5442
Germany Ri*QUESTA GmbH Teningen Bernhard Rieder
riquesta.rieder@t-online.de
+49 7641 93 43 36
Ghana Business Interactive Consulting BIG Accra Razaaque Animashaun
info@bigghana.com
+233 21 783140 / 233 21 782892
India Team CVoter Noida Yashwant Deshmukh
yashwant@teamcvoter.com
+91 11 65791638 / 91 12 04247135
Indonesia DEKA Marketing Research Jakarta Irma Malibari
irma.malibari@deka-research.co.id
+62 21 723 6901
Italy GfK Eurisko s.r.l. Milan Paolo Anselmi
paolo.anselmi@eurisko.it
+39 02 4380 91
Japan The Yomiuri Shimbun Tokyo Ikuko Higuchi
higu1084@yomiuri.com
+81 3 3217 1963
Kenya Research Path Associates Limited Nairobi Jeremy Mwololo
jeremy.mwololo@rpa.co.ke
+254 20 2734770
Mexico The Mund Group Mexico City Daniel M. Lund
dlund@mundgroup.com
+52 55 5584 3020/2470
Nigeria Market Trends Research International Lagos Michael Umogun
m.umogun@research-intng.com
+234 1 791 7987
Pakistan Gallup Pakistan Islamabad Ijaz Shafi Gilani
isb@gallup.com.pk
+92 51 2655630
Philippines M&S-Sigma Dos Philippines, Inc. Makati City Teodora Marasigan
tmmarasigan@ms-sigmados.com
+63 2 8172780
Portugal Sperantia Queijas Sandrine Lage
slage@sperantia.pt
+351 214 177 418
Russia CESSI Institute for Comparative Social Research Moscow Vladimir Andreenkov
vladimir.andreenkov@cessi.ru
+7 495 650 55 18
South Korea East Asia Institute Seoul Han-wool Jeong
hwjeong@eai.or.kr
+82 2 2277 1683
Spain Sigma Dos Int. Madrid Gines Garrido
petrana@sigmados.com
+34 91 360 0474
Thailand Custom Asia Co., Ltd. Bangkok Sukit Tanskul
sukit@c-asia.com
+66 2 649 9799
Turkey Yontem Research & Consultancy Istanbul Bülent Gündoğmuş
info@yontemresearch.com
mehmet.aktulga@yontemresearch.com
+90 212 278 1219
United Kingdom GlobeScan London Sam Mountford
sam.mountford@globescan.com
+44 20 7253 1447
USA GlobeScan Toronto Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073

Question Wording

M1A

Please tell me if you think each of the following countries are having a mainly positive or mainly negative influence in the world:

M1B

Please tell me if you think each of the following countries are having a mainly positive or mainly negative influence in the world: