EMBARGO 00:01 GMT 23 January 2012

Mobile Phones Central to Developing Countries’
Economic Success, Quality of Life: Global Poll

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Citizens of developing nations overwhelmingly see mobile phones as critical to their country’s economic success and to their own quality of life, a new 22-nation poll by the BBC reveals.

The poll, conducted by GlobeScan among 21,558 people, indicates that the countries most likely to rate mobile phones as “essential” or “very important” to their economy are all in the developing world. Nigerians almost unanimously regard them as central to the economic success of their country (97%), as do large majorities of Egyptians (92%), Filipinos (88%), and Indonesians (82%), among others.

People in developing nations are also most likely to feel strongly about mobile phones’ importance to their own quality of life, with large majorities in all developing nations polled rating them as “essential” or “very important,” including 88 per cent of Kenyans and 78 per cent of Ghanaians.

On average across all 22 countries polled, 32 per cent consider mobile phones “essential” to their country’s economic success, with a further 38% regarding them as “very important.” Nearly as many rated them as critical to their personal quality of life, with 29 per cent rating them as “essential” and 34 per cent “very important.”

But the poll indicates that, by comparison, citizens of several major industrialised economies are less likely to regard mobile phones as having a central role in economic success and personal life. Fewer than half of Germans (49%) and only one in four French (25%) believe that mobile phones are “very important” or “essential” to their country's economic success, as well as a lower than average number of Britons (57%) and Americans (58%).

The picture is similar when it comes to people’s quality of life. With only 37 per cent of Britons rating mobile phones as essential or very important to their quality of life, the UK is among a group of industrialised nations that also includes the USA (39%), France (27%), and Germany (28%), where attachment to mobile phones is less intense.

Doug Miller, GlobeScan Chairman said: “Mobile phones are widely seen by citizens as playing important roles in our economies and personal lives. But in developing nations, with their young populations and absence of well developed land-line networks, the mobile phone is seen as particularly essential.”

A total of 21,558 citizens across 22 countries were interviewed face-to-face or by telephone between July 3, 2011 and September 16, 2011. Polling was conducted for BBC World Service by the international polling firm GlobeScan and its research partners in each country. In eight of the 21 countries, the sample was limited to major urban areas. The margin of error per country ranges from +/- 2.0 to 4.4 per cent, 19 times out of 20.

For more details, please visit www.GlobeScan.com.





Participating Countries


In Brazil, China, Ecuador, Egypt, Indonesia, Panama, the Philippines, and Turkey urban samples were used.

For detailed results, including country-by-country data for all key questions, please see the Key Findings page.


Media Contacts

For media interviews with the participating pollsters, please contact:

Sam Mountford, Research Director
GlobeScan Incorporated, London
+44 20 7928 5368
(Mobile: +44 7854 132625)
Sam.Mountford@GlobeScan.com

Oliver Martin, Director, Global Development
GlobeScan Incorporated, Toronto
+1 416 969 3073
(Mobile: +1 416 721 3544)
Oliver.Martin@GlobeScan.com


GlobeScan Incorporated is an international opinion research consultancy. We provide global organisations with evidence-based insight to help them set strategy and shape their communications. Companies, multilateral institutions, governments, and NGOs trust GlobeScan for our unique expertise across reputation management, sustainability, and stakeholder relations. GlobeScan conducts research in over 90 countries, is ISO 9001-2008 quality certified and a signatory to the UN Global Compact.

Established in 1987, GlobeScan is an independent, management-owned company with offices in Toronto, London, and San Francisco. www.GlobeScan.com.

The BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 166 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbcworldservice.com.