Methodology

In total 25,128 citizens in Australia, Brazil, Canada, Chile, China, Costa Rica, Egypt, France, Germany, India, Indonesia, Japan, Kenya, Mexico, Nigeria, Pakistan, Panama, the Philippines, Russia, Spain, Turkey, the United Kingdom, and the United States of America were interviewed face-to-face or by telephone between 19 June and 13 October, 2009 (the exception being Japan where the fieldwork was conducted online). Polling was conducted for BBC World Service by GlobeScan and its research partners in each country.

In Brazil, Chile, China, Costa Rica, Egypt, Mexico, Panama, the Philippines, and Turkey urban samples were used.

Questions were asked of half samples in each country.

The margin of error per country ranges from +/-3.1 to 4.9 per cent, 19 times out of 20.


Country Sample Size (unweighted) Field dates Sample
frame
Survey methodology Type of sample
Australia 1,014 July 17 – August 17, 2009 18+ Telephone National
Brazil 835 July 2–14, 2009 18–69 Face-to-face Urban1
Canada 1,006 June 24 – July 24, 2009 18+ Telephone National
Chile 1,000 June 25 – July 9, 2009 18+ Face-to-face Urban2
China 1,000 July 2–16, 2009 18+ Telephone Urban3
Costa Rica 1,038 August 6–14, 2009 18–45 Face-to-face Urban4
Egypt 1,084 July 18 – August 5, 2009 18–65+ Face-to-face Urban5
France 1,002 June 19–25, 2009 15+ Telephone National
Germany 1,004 July 1–22, 2009 16–70 Telephone National
India 1,346 July 20–25, 2009 18+ Face-to-face National
Indonesia 1,000 July 16–28, 2009 18+ Face-to-face National
Japan 1,000 July 10–14, 2009 20+ Online National
Kenya 1,008 July 1–8, 2009 18+ Face-to-face National
Mexico 1,000 July 1–16, 2009 18+ Telephone Urban6
Nigeria 1,000 July 15–22, 2009 18+ Face-to-face National
Pakistan 2,003 July 19 – August 9, 2009 18+ Face-to-face National
Panama 1,000 July 30 – August 2, 2009 18+ Face-to-face Urban7
Philippines 1,000 June 26 – July 15, 2009 18+ Face-to-face Urban8
Russia 1,008 July 24 – August 3, 2009 18+ Face-to-face National
Spain 800 September 3–16, 2009 18+ Telephone National
Turkey 1,000 July 6–27, 2009 15+ Face-to-face Urban9
United Kingdom 1,003 July 14 – August 1, 2009 18+ Telephone National
USA 1,009 July 1–29, 2009 18+ Telephone National

1 In Brazil the survey was conducted in Belo Horizonte, Brasília, Curitiba, Goiânia, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo, representing 16% of the total national adult population.

2 In Chile the survey was conducted in 78 cities, representing 85% of the national adult population. The cities were located in the Antofagasta, Araucania, Arica y Parinacota, Atacama, Bio Bío, Coquimbo, Libertador Bernardo O’Higgins, Los Lagos, Los Rios, Maule, Santiago Metropolitan, Tarapacá, and Valparaiso regions.

3 In China the survey was conducted in Beijing, Beiliu, Chengdu, Dujiangyan, Fenyang, Fuyang, Guangzhou, Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi’an, Xining, and Zhengzhou, representing 45% of the total national adult population.

4 In Costa Rica the survey was conducted in n=36 cities, representing 20% of the total national adult population.

5 In Egypt the survey was conducted in Alexandria, Cairo, Giza, and Shobra Al Khima, representing 21% of the total national adult population.

6 In Mexico the survey was conducted in the 16 largest cities and media market regions, constituting 40% of the national adult population and 80% of the residential telephone land lines.

7 In Panama the survey was conducted in n=52 cities, representing 41% of the total national adult population.

8 In the Philippines the survey was conducted in the National Capital Region, representing 12% of the total national adult population.

9 In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir, Konya, Samsun, and Zonguldak, representing 34% of the total national adult population.



 

GlobeScan’s Research Partners

Country Research Institute Location
Contact
Australia GlobeScan Toronto Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073

Brazil

Market Analysis Brazil

Florianópolis

Fabián Echegaray
fabian@marketanalysis.com.br
+55 48 3234 85 73

Canada

GlobeScan

Toronto

Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073

Chile

MORI Chile

Santiago

Marta Lagos
mori4@morichile.cl /
mlagos@morichile.cl 
+562 334 4544

China

GlobeScan

Toronto

Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073

Costa Rica Dichter & Neira, Costa Rica San José

Gabriel Neira
gneira@dichter-neira.com
+506 2234-9575

France

Efficience 3

Paris and Rheims

Christian de Thieulloy
christian.t@efficience3.com
+33 1 4316 5442

Germany

Ri*QUESTA GmbH

Teningen

Bernhard Rieder
riquesta.rieder@t-online.de
+49 (0)7641 934336

India Team CVoter New Delhi Yashwant Deshmukh
yashwant@teamcvoter.com
+91 11 65791638 /  
+91 120 424 7135
Indonesia DEKA Marketing Research Jakarta Irma Malibari Putranto
irma.putranto@deka-research.co.id
+62 21 723 6901
Japan SMIS Tokyo Seiji Iida
s-iida@smis.co.jp
+81 3 3989 9821

Kenya

Research Path Associates Limited

Nairobi

Jeremy Mwololo
jeremy.mwololo@rpa.co.ke
+254 020 2734770

Mexico

The Mund Group

Mexico City

Daniel M. Lund
dlund@mundgroup.com
+5255 5584 3020/2470

Nigeria

Market Trends Research International, Nigeria

Lagos

J.O. Ebhomenye
j.ebhomenye@research-intng.com
Michael Umogun
m.umogun@research-intng.com
+234  1 791 7987

Pakistan Gallup Pakistan Islamabad Ijaz Shafi Gilani
isb@gallup.com.pk
+92 51 2655630
Panama Dichter & Neira, Panama Panama City

Fernando Terrizzano
fterrizzano@dichter-neira.com
+507 236 4000

Philippines

M&S-Sigma Dos Philippines, Inc.

Makati City

Toffee A. Nava
kanava@ms-sigmados.com
+632 8172780 /
+639 17 5108602

Russia

CESSI Institute for Comparative Social Research

Moscow

Vladimir Andreenkov
vladimir.andreenkov@cessi.ru
+7495 650 55 18

Spain Sigma Dos International Madrid

Gines Garrido
petrana@sigmados.com
+34 91360 0474

Turkey

Yontem Research & Consultancy

Istanbul

Bülent Gündoğmuş
info@yontemresearch.com
+90 212 278 12 19

United Kingdom

GlobeScan

London

Sam Mountford
sam.mountford@globescan.com
+ 44 20 7253 1447

USA

GlobeScan

Toronto

Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073



 

Question Wording

G1t. 

What do you think is the most important problem facing the world today?

G2t.

For each of the following possible global problems, please tell me if you see it as a very serious, somewhat serious, not very serious or not at all serious problem.

at)

Human rights abuses in the world

01 Very serious
02 Somewhat serious
03 Not very serious
04 Not at all serious

VOLUNTEERED

05 Depends
06 Not familiar with the issue
98 Other (Do Not Specify)
99 DK/NA

bt) Pollution and environmental problems in the world
ct) The spread of human diseases
dt) Extreme poverty in the world
et) Terrorism
ft) The migration of people between countries
gt) War and armed conflicts
h) The state of the global economy
it) Religious fundamentalism
jt) Violation of workers’ rights in the world
kt) Climate change or global warming
lt) Growing power of global companies
m) The rising cost of food and energy

G3.

Which, if any, of the global issues that we’ve been talking about have you discussed with your friends or family during the past month? IF RESPONDENT SAYS “ALL OF THEM” THEN SAY “Which have you been talking about most during the past month?”


main findings notes to editors