Methodology

In total 20,176 citizens in Australia, Canada, China, France, Germany, Ghana, India, Indonesia, Japan, Kenya, Mexico, Pakistan, the Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States of America were interviewed face-to-face or by telephone between November 30, 2009 and January 26, 2010. Polling was conducted for BBC World Service by GlobeScan and its research partners in each country.

In China, Mexico, the Philippines, and Turkey urban samples were used.

Question M1Ah (Canada) was asked of half samples in each country.

The fifteen tracking countries (2009 and 2010 data) included: Australia, China, France, Germany, Ghana, India, Indonesia, Japan, Kenya, Mexico, the Philippines, Russia, Turkey, the United Kingdom, and the United States of America.


The margin of error per country ranges from +/- 2.1 to 4.4 per cent, 19 times out of 20.

Country Sample Size (unweighted) Field dates Sample
frame
Survey methodology Type of sample
Australia 1,034 December 22, 2009 – January 26, 2010 18+ Telephone National
Canada 1,022 December 15, 2009 – January 15, 2010 18+ Telephone National
China 1,000 December 17–30, 2009 18+ Telephone Urban1
France 1,004 December 8–14, 2009 15+ Telephone National
Germany 1,006 December 15, 2009 – January 4, 2010 16–70 Telephone National
Ghana 1,000 December 19-31, 2009 18+ Face-to-face National
India 1,076 December 20, 2009 – January 9, 2010 18+ Face-to-face National
Indonesia 1,000 December 10–27, 2009 18+ Face-to-face National
Japan 1,788 January 16–17, 2010 20+ Face-to-face National
Kenya 1,000 December 7–14, 2009 18+ Face-to-face National
Mexico 1,000 December 2–12, 2009 18+ Telephone Urban2
Pakistan 2,162 December 27, 2009 – January 10, 2010 18+ Face-to-face National
Philippines 1,000 December 8, 2009 – January 9, 2010 18+ Face-to-face Urban3
Russia 1,027 December 12–21, 2009 18+ Face-to-face National
South Korea 1,002 January 11–12, 2010 18+ Face-to-face National
Turkey 1,000 December 4–27, 2009 15+ Face-to-face Urban4
United Kingdom 1,020 December 8, 2009 – January 15, 2010 18+ Telephone National
USA 1,035 November 30 –
December 29, 2009
18+ Telephone National

1 In China the survey was conducted in Beijing, Beiliu, Chengdu, Dujiangyan, Fenyang, Fuyang, Guangzhou, Hangzhou, Manzhouli, Quanzhou, Qujing, Shanghai, Shenyang, Shuangcheng, Wuhan, Xi’an, Xining, and Zhengzhou, representing 45% of the total national adult population.

2 In Mexico the survey was conducted in the 16 largest cities and media market regions, constituting 40% of the national adult population and 80% of the residential telephone land lines.

3 In the Philippines the survey was conducted in the National Capital Region, representing 27% of the total urban adult population.

4 In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir, Konya, Samsun, and Zonguldak, representing 53% of the total urban adult population.



 

GlobeScan’s Research Partners

Country
Research Institute
Location
Contact
Australia
GlobeScan
Toronto
Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073

Canada

GlobeScan

Toronto

Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073

China
GlobeScan
Toronto
Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073
France
Efficience 3
Paris and Rheims
Christian de Thieulloy
christian.t@efficience3.com
+33 1 4316 5442
Germany
Ri*QUESTA GmbH
Teningen
Bernhard Rieder
riquesta.rieder@t-online.de
+49 (0)7641 934336
Ghana
Business Interactive Consulting BIG
Accra
Razaaque Animashaun
info@bigghana.com
+233 21 783140 / 233 21 782892
India
Team CVoter
Noida
Yashwant Deshmukh
yashwant@teamcvoter.com
+91 11 65791638 / 91 120 424 7135
Indonesia
DEKA Marketing Research
Jakarta
Irma Malibari
irma.malibari@deka-research.co.id
+62 21 723 6901
Japan
The Yomiuri Shimbun
Tokyo
Ikuko Higuchi
higu1084@yomiuri.com
+81 3 3217 1963
Kenya
Research Path Associates Limited
Nairobi
Jeremy Mwololo
jeremy.mwololo@rpa.co.ke
+254 020 2734770
Mexico
The Mund Group
Mexico City
Daniel M. Lund
dlund@mundgroup.com
+5255 5584 3020/2470
Pakistan
Gallup Pakistan
Islamabad
Ijaz Shafi Gilani
isb@gallup.com.pk
+92 51 2655630
Philippines
M&S-Sigma Dos Philippines, Inc.
Makati City
Toffee A. Nava
kanava@ms-sigmados.com
+632 8172780 / 639 17 5108602
Russia
CESSI Institute for Comparative Social Research
Moscow
Vladimir Andreenkov
vladimir.andreenkov@cessi.ru
+7495 650 55 18
South Korea
East Asia Institute
Seoul
Han-wool Jeong
hwjeong@eai.or.kr
+82 2 2277 1683
Turkey
Yontem Research & Consultancy
Istanbul
Bülent Gündoğmuş
info@yontemresearch.com
mehmet.aktulga@yontemresearch.com
+90 212 278 12 19
United Kingdom
GlobeScan
London
Sam Mountford
sam.mountford@globescan.com
+ 44 20 7253 1447
USA
GlobeScan
Toronto
Oliver Martin
oliver.martin@globescan.com
+1 416 969 3073


 

Question Wording

M1At.

Please tell me if you think each of the following are having a mainly positive or mainly negative influence in the world:

ht)

Canada

01 Mainly positive
02 Mainly negative

VOLUNTEERED (DO NOT READ)

03 Depends
04 Neither positive nor negative / neutral
99 DK/NA


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