Methodology

The following table gives more details of the methodologies used in each of the 20 countries.

Country	Sample size (unweighted)	Field dates	Sample frame	Survey methodology	Type of sample
Argentina	1000	May 28 – June 8, 2005	18 years and over	Face-to-Face	National
Brazil	1005	June 12 – July 27, 2005	18 years and over	Face-to-Face	Major cities¹
Canada	1005	June 27 – July 6, 2005	18 years and over	Telephone	National
China	1800	June 3–18, 2005	18 years and over	Telephone	Urban²
France	1001	July 4–8, 2005	15 years and over	Telephone	National
Germany	1005	July 7 – August 1, 2005	16 years and older	Telephone	National
Great Britain	1002	June 28 – July 7, 2005	18 years and older	Telephone	National
India	1000	June 1–12, 2005	15 years and over	Face-to-Face	Major Metropolitan Areas³
Indonesia	1000	August 1–25, 2005	18 years to 60	Face-to-Face	Major Metropolitan Areas⁴
Italy	1008	July 20–27, 2005	18 years and over	Telephone	National
Kenya	1000	July 26 – August 8, 2005	18 years and over	Face-to-Face	National
Mexico	1000	June 3–17, 2005	18 years and over	Face-to-Face	National
Nigeria	1000	July 7–24, 2005	18 years and over	Face-to-Face	National
Philippines	1000	August 11–29, 2005	15 years and over	Face-to-Face	Urban⁵
Poland	949	August 4–9, 2005	18 years and over	Face-to-Face	National
Russia	1014	August 1–18, 2005	18 years and over	Face-to-Face	National
South Korea	1000	July 25 – August 4, 2005	20 to 60	Telephone	Major 7 cities⁶
Spain	1001	July 13–22, 2005	15 years and older	Telephone	National
Turkey	1000	July 8–21, 2005	15 years and over	Face-to-Face	Urban⁷
United States	1001	June 30 – July 2, 2005	18 years and over	Telephone	National

¹In Brazil the survey was conducted in Belo Horizonte, Brasília, Curitiba, Florianópolis, Porto Alegre, Recife, Rio de Janeiro, Salvador,
São Paulo representing 17.8% of the Brazilian adult population.
²In China the survey was conducted in Beijing, Chengdu, Guangzhou, Hangzhou, Shanghai, Shenyang, Wuhan, Xi’an and
Zhengzhou representing 36% of the total population in Urban China.
³In India the survey was conducted in Chennai, Delhi, Kolkata and Mumbai, representing 5% of the total population.
⁴In Indonesia the survey was conducted in Jakarta and Surabaya, representing 13% of the total urban population.
⁵In Philippines the survey was conducted in National Capital Region representing 27% total urban population.
⁶In South Korea, the survey was conducted in Busan, Daegu, Daejeon, Gwangju, Inchon, Seoul and Ulsan, representing 52% of the total population.
⁷In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir, Konya, Samsun, and
Zonguldak representing 45% of the total population.

GlobeScan's Research Partners

Country	Research Institute	Location	Contact
Argentina	TNS Gallup Argentina	Buenos Aires	Ricardo Hermelo ricardo.hermelo@tns-gallup.com.ar +54 11 5218 2000
Brazil	Market Analysis Brazil	Florianópolis	Fabián Echegaray fabian@marketanalysis.com.br +55 48 3234 58 53
Canada	GlobeScan / ComQUEST Research	Toronto	Lloyd Hetherington lloyd.hetherington@globescan.com +1 416 969 3085
China	Survey & Statistics Institute, Communication University of China	Beijing	Huixin Ke hxke@public.bta.net.cn +0086 (0) 10 65779296
France	Efficience 3	Paris and Reims	Christian de Thieulloy christian.t@efficience3.com +33 1 43 16 54 42
Germany	Ri*QUESTA GmbH	Teningen	Bernhard Rieder riquesta.rieder@t-online.de +49 (0)7641 934336
Great Britain	GlobeScan / ICM Direct	London	Doug Miller doug.miller@globescan.com +44 (0)20 7376 6472
India	ACNielsen ORG MARG	Mumbai	Ranjeet Singh ranjeet.singh@acnielsen.co.in +91 22 56632511
Indonesia	Deka Marketing Research	Jakarta	Irma Malibari irma.putranto@deka-research.co.id +62 21 723 6901
Italy	GfK Eurisko s.r.l.	Milan and Rome	Paolo Anselmi paolo.anselmi@eurisko.it +39 02 4380 9206
Kenya	Research Path Associates	Nairobi	Francis Kimani francis.kimani@rpa.co.ke +254 20 2734 770
Mexico	Mund Américas	Mexico City	Daniel M. Lund dlund@mundamericas.com +5255 5584 3020
Nigeria	Market Trends Research International, Nigeria Ltd.	Lagos	Mr. J.O. Ebhomenye J.Ebhomenye@research-intng.com +234 1 5550266 / 7917987
Philippines	M&S-Sigma Dos Philippines, Inc.	Makati City	Teodora M. Marasigan tmmarasigan@ms-sigmados.com +632 8172780 / +63917 5108602
Poland	CBOS Public Opinion Research Center	Warsaw	Krzysztof Zagorski k.zagorski@cbos.pl +4822 6934722
Russia	CESSI Institute for Comparative Social Research	Moscow	Vladimir Andreenkov vladimir.andreenkov@cessi.ru +7095 229 15 06
South Korea	Dongseo Research	Seoul	Jason Jung usjung@dsgroup.co.kr +82 2 538 4743
Spain	SIGMA DOS S.A.	Madrid	Ginés Garrido madrid@sigmados-internacional.com +34 91 360 047
Turkey	Yontem Research & Consultancy	Istanbul	Bülent Gündogmus info@yontemresearch.com +90 212 278 12 19
USA	GlobeScan / ComQUEST Research	Toronto	Lloyd Hetherington lloyd.hetherington@globescan.com +416 969 3085

Questionnaire

Q6t. Please tell me know much you trust each of the following institutions to operate in the best interest of our society. How about...?
	bt. Large [COUNTRY] companies ct. Global companies operating in [COUNTRY]
Q11. For each of the following statements, please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
	at. The free enterprise system and free market economy is the best system on which to base the future of the world. bt. The free enterprise system and free market economy work best in society's interests when accompanied by strong government regulations. f. Large companies have too much influence over our national government.
Q12. Do you think we need more or less government regulation on large companies to protect each of the following?
	a. Protecting the environment b. Protecting the rights of workers c. Protecting the rights of consumers d. Protecting the rights of investors