Methodology

The following table describes the methodologies used in each of the 10 countries:

CountrySample Size
(unweighted)
Field datesSampleSurvey
Methodology
Type of sample
Brazil1000Mar 16-22, 200618+telephoneMajor Metropolitan Areas1
Egypt1003Mar 21-27, 200618+face-to-faceUrban2
Germany1010Mar 16-25, 200618+telephoneNational
India1158Mar 23-26, 200618+face-to-faceNational
Indonesia1000Mar 13-24, 200618+face-to-faceMajor Urban Areas3
Nigeria1000Mar 13-25, 200618+face-to-faceUrban4
Russia1056Mar 14-22, 200618+face-to-faceNational
South Korea1003Apr 3-4, 200618+telephoneNational
United Kingdom1000Mar 10-19, 200618+telephoneNational
United States1000Mar 15-28, 200618+telephoneNational

1 In Brazil, the survey was conducted in Belém, Belo Horizonte, Curitiba, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo,  representing 17% of national population
2 In Egypt, the survey was conducted in Alexandria, Cairo, Giza, and Shobra Al Khema, representing 21% of national population
3 In Indonesia, the survey was conducted in Bandung, Medan, Jakarta, Semarang, and Surabaya, representing 10% of national population
4 In Nigeria, the survey was conducted in Lagos, Kano, Port Harcourt, Maiduguri, Abuja, and Enugu, representing 10% of national population



 

GlobeScan's Research Partners

CountryResearch InstituteLocationContact
BrazilGfK IndicatorSao PaoloMario Mattos
mario.mattos@gfkindicator.com
+55 11 2174 3904
EgyptAttitude Market ResearchCairoMohamed Al Gendy
mgendy@attitude-eg.com
+202 270 2438
GermanyRi*QUESTA GmbHTeningenBernhard Rieder
riquesta.rieder@t-online.de
+49 (0)7641 934336
IndiaC-VoterMumbaiYashwant Deshmukh
mail@teamcvoter.com
+9811101179
IndonesiaDeka Marketing ResearchJakartaIrma Malibari
irma.putranto@deka-research.co.id
+62 21 723 6901
NigeriaMarket Trends Research International, NigeriaLagosJ.O. Ebhomenye
j.ebhomenye@research-intng.com
+234 1 5550266 / 7917987
RussiaCESSI Institute for Comparative Social ResearchMoscowVladimir Andreenkov
vladimir.andreenkov@cessi.ru
+7095 229 15 06
South KoreaEast Asia InstituteSeoul
United KingdomGlobeScan / ICM DirectLondonDoug Miller
doug.miller@globescan.com
+44 20 7958 1735
USAGlobeScan / ComQUEST ResearchTorontoLloyd Hetherington
lloyd.hetherington@globescan.com
+1 416 969 3085


 

Question Wording

Q1t.  Please tell me how much you trust each of the following institutions to operate in the best interest of our society. Would you say you have a lot of trust, some trust, not much trust, or no trust at all in . . .?
READ AND ROTATE. CODE ONLY ONE EACH.

at) Our national government

01 A lot of trust
02 Some trust
03 Not much trust
04 No trust at all
VOLUNTEERED (DO NOT READ)
98 Other (Do Not Specify)
DK/NA

bt) The press and media

Now I would like to ask you some questions about how you get the news and information you want on current affairs.

Q2A.   Please tell me which of the following is your most important news source in an average week. Would it be . . .[read list of main categories below]? And would that be . . . .[read list of sub-categories below for the chosen category]?

a) A newspaper
b) A newsmagazine
c) Television
d) Radio
- International
- National
- Regional (within country)
- Local

e) The Internet
- News/current affairs web site
- An internet ‘blog’ / weblog
- Other on-line source

f) Friends, family and colleagues
- In-person
- Telephone
- E-mail

Q2B.   And what would be your second most important news source?

Q3. How much would you say you trust each of the following media sources to provide you with the news and information you want on current affairs? Would you say you have a lot of trust, some trust, not much trust, or no trust at all in . . .
READ AND ROTATE.

a) National or regional newspapers
01 A lot of trust
02 Some trust
03 Not much trust
04 No trust at all
VOLUNTEERED (DO NOT READ)
98 Other (Do Not Specify)
DK/NA

b) Local newspapers

c) International newspapers

d) National television

e) International or satellite television

f) Commercial radio

g) Public broadcast radio

h) News or current affairs web sites on the Internet

i) Internet “blogs” or weblogs

j) Friends, family and colleagues as news sources

Q4.  I would now like you to name the specific news source you MOST TRUST  to provide you with the news you want. DO NOT READ. CODE ONE ONLY. 

Q5. What about each of the following specific news sources; how much do you trust them to provide the news and information you want? Would you say you have . . . [read response categories] in . . . [read list A or B].

ASK LIST A TO HALF OF SAMPLE; ASK LIST B TO OTHER HALF OF SAMPLE

01 A lot of trust
02 Some trust
03 Not much trust
04 No trust at all
VOLUNTEERED (DO NOT READ)
05 Never heard of organization
98 Other (Do not specify)
99 DK/NA

Aa)

Google

Ba)

Al Jazeera

Ab)

Microsoft / MSN

Bb)

Associated Press (AP)

Ac)

Yahoo

Bc)

BBC

Ad)

The Economist

Bd)

CNN

Ae)

Inter Press Service

Be)

Reuters

Af)

Time Magazine

Bf)

Newsweek

Ag)

The New York Times

Bg)

International Herald Tribune

Ah)

Der Spiegel

Bh)

The Financial Times

Q6. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements.
READ AND ROTATE. CODE ONE FOR EACH

01 Strongly agree
02 Somewhat agree
03 Somewhat disagree
04 Strongly disagree
VOLUNTEERED (DO NOT READ)
05 Depends / neither agree nor disagree
99 DK/NA

a) The media reports the news accurately

b) The media reports all sides of a story

c) The media covers the news that I care about

d) There is too much foreign influence in the media in our country

e) The government interferes too much in the media in our country

f) There are not enough ethnic minorities in the media in our country

g) The media strikes the right balance between exercising their freedom of speech and respecting different cultures and religions

h) The media is too focused on Western values and concerns

i) The media covers too many bad news stories

j) Journalists are able to report the news freely, without interference from owners

k) The media is too critical of government and business leaders in our country

l) I follow the news closely every day

m) I seldom get the kind of news I would like to get from mainstream media outlets

n) I trust the international media more than the national media in our country

o) I value the growing opportunity to get the news and information I want using the latest Internet and wireless technology.

p) I prefer to check several sources of news rather than rely on just one

q) In the past year I have stopped using a specific media source because it lost my trust