Methodology

The following table describes the methodologies used in each of the 18 countries:

Country

Sample size (unweighted)

Field dates

Sample frame

Survey methodology

Type of sample

Brazil

802

June 6–25, 2007

18–69

Face-to-face

Urban1

Canada

1000

May 29 – June 24, 2007

18+

Telephone

National

Chile

1000

July 5–16, 2007

18+

Face-to-face

Urban2

China

1800

June 24 – July 4, 2007

18–65

Telephone

Urban3

France

1002

June 18–21, 2007

15+

Telephone

National

Germany

1010

May 31 – June 21, 2007

16–70

Telephone

National

Great Britain

1010

June 6–29, 2007

18+

Telephone

National

India

1000

July 17 – Aug. 10, 2007

15+

Face-to-face

Urban4

Indonesia

1000

June 18–28, 2007

17+

Face-to-face

Urban5

Italy

1003

June 19–27, 2007

18+

Telephone

National

Kenya

1000

June 11–20, 2007

18–65

Face-to-face

National

Mexico

1000

June 25 – July 8, 2007

18+

Face-to-face

National

Nigeria

1000

July 10–22, 2007

18+

Face-to-face

National

Philippines

1000

June 21 – July 8, 2007

18+

Face-to-face

Urban6

Russia

1034

June 29 – July 12, 2007

18+

Face-to-face

National

South Korea

1000

June 7–27, 2007

20–59

Face-to-face

Urban7

Turkey

1000

June 9–25, 2007

15+

Face-to-face

Urban8

USA

1000

June 21 – July 18, 2007

18+

Telephone

National

1 In Brazil the survey was conducted in Belo Horizonte, Brasília, Curitiba, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo, representing 15% of the total national adult population.
2In Chile the survey was conducted in Antofagasta, Arica, Calama, Chiguayante, Chillán, Concepción, Copiapó, Coquimbo, Coronel, Curicó, Gran Santiago (includes San Bernardo and Puente Alto), Iquique, La Serena, Linares, Los Angeles, Lota, Osorno, Ovalle, Puerto Montt, Quillota, Quilpué, Rancagua, San Antonio, Talca, Talcahuano, Temuco, Valdivia, Valparaíso, Villa Alemana, and Viña del Mar, representing 65% of the total national adult population.
3In China the survey was conducted in Beijing, Chengdu, Guangzhou, Hangzhou, Shanghai, Shenyang, Wuhan, Xi’an, and Zhengzhou, representing 4% of the total national adult population.
4In India, the survey was conducted in Chennai, Delhi, Kolkata, and Mumbai, representing 5% of the total national adult population.
5In Indonesia the survey was conducted in Bandung, Jakarta, Medan, Semarang, and Surabaya, representing 5% of the total national adult population.
6In the Philippines the survey was conducted in the National Capital Region representing 12% of the total national adult population.
7In South Korea the survey was conducted in Busan, Daegu, Daejeon, Gwangju, Incheon, Seoul, and Ulsan, representing 45% of the total national population.
8In Turkey the survey was conducted in Adana, Ankara, Antalya, Bursa, Diyarbakir, Erzurum, Istanbul, Izmir, Konya, Samsun, and Zonguldak, representing 30% of the total national adult population.



 
 

GlobeScan's Research Partners

Country

Research Institute

Location

Contact

Brazil

Market Analysis Brazil

Florianópolis

Fabián Echegaray
fabian@marketanalysis.com.br
+55 48 3234 5853

Canada

GlobeScan

Toronto

Susan Hlady
susan.hlady@globescan.com
+1 416 969 3082

Chile

MORI Chile

Santiago

Marta Lagos
mlagos@rdc.cl
+56 23344544

France

Efficience 3

Paris

Christian de Thieulloy
christian.t@efficience3.com
+33 3 2679 7589

Germany

Ri*QUESTA GmbH

Teningen

Bernhard Rieder
riquesta.rieder@t-online.de
+49 (0)7641 934336

Great Britain

GlobeScan

Toronto

Susan Hlady
susan.hlady@globescan.com
+1 416 969 3082

India

AC Nielsen ORG-MARG Private Limited

Mumbai

Sanjeev Chowdhury
Sanjeev.Chowdhury@nielsen.com
+91 22 6663 2511

Indonesia

Deka Marketing Research

Jakarta

Irma Malibari Putranto
irma.putranto@deka-research.co.id
+62 21 723 6901

Italy

GfK Eurisko s.r.l.

Milan

Paolo Anselmi
paolo.anselmi@eurisko.it
+39 02 4380 9 1

Kenya

Research Path Associates Limited

Nairobi

Jeremy Mwololo
jeremy.mwololo@rpa.co.ke
+254 020 2734770

Mexico

Mund Américas

Mexico City

Daniel M. Lund
dlund@mundgroup.com
+5255 5584 3020

Nigeria

Market Trends Research International, Nigeria

Marina Lagos

J.O. Ebhomenye
Mtrinigeria@research-intng.com
+234 1 774 0386 / 234 1 775 0753

Philippines

M&S-Sigma Dos Philippines, Inc.

Makati City

Teodora M. Marasigan
tmmarasigan@ms-sigmados.com
+632 8172780 / +63917 5108602

Russia

CESSI Institute for Comparative Social Research

Moscow

Vladimir Andreenkov
vladimir.andreenkov@cessi.ru
+7 495 629 1506

South Korea

Dongseo Research

Seoul

Jason Jung
usjung@dsrgroup.co.kr
+ 82 2 538 4743

Turkey

Yontem Research & Consultancy

Istanbul

Bülent Gündogmu
info@yontemresearch.com
+90 212 278 12 19

USA

GlobeScan

Toronto

Susan Hlady
susan.hlady@globescan.com
+1 416 969 3082



 
 

Questionnaire

ASKED TO A HALF-SAMPLE ONLY

G9A.

For each of the following statements, please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
READ AND ROTATE STATEMENTS. CODE ONLY ONE EACH.

et) The free enterprise system and free market economy work best in society’s interests when accompanied by strong government regulations.

 

01 Strongly agree
02 Somewhat agree
03 Somewhat disagree
04 Strongly disagree

VOLUNTEERED (DO NOT READ)

05 Depends / Neither agree nor disagree
99 DK/NA

ft) The free enterprise system and free market economy is the best system on which to base the future of the world.