At GlobeScan, we believe in the wisdom of crowds. As James Surowiecki said in his 2004 book on the subject, "Under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them."
We have seen how well-constructed surveys conducted with scientific samples provide these 'right circumstances,' delivering the collective wisdom of experts and stakeholders as well as the general public on topics ranging from nuclear proliferation and climate change through to predicting changes in business context and assessing company performance on reputation drivers.
At the same time, we consider ourselves part of the democratic process, "letting the people speak" to decision-makers on matters that affect them - at meetings of world leaders, expert forums, and the boardrooms of major companies. We are working to expand our global coverage to offer this 'political space' to as many of the world's people as we can.
We operate globally but with local insight. The global scale is vital in today's world, where both issues and clients' reputations are increasingly being decided. We are honoured to be associated with a like-minded network of leading research institutes in over fifty countries, many of which have been licensed GlobeScan Research Partners for over a decade. These wonderful colleagues help us deliver reliable research on all continents, with the added value of their deep insights into their country and its people.
Together, we work very hard to earn the trust of all players, by being passionately neutral and impeccable researchers. This gives us unrivalled access to the right interviews with the right people, including key decision-makers and their influencers. It also means our research findings are used to brief Presidents, Prime Ministers, CEOs and NGO leaders.
We're particularly inspired to be growing long term strategic partnerships with leading organizations focused, as we are, on 'doing well by doing good' in the world. We're proud of our client list.
Our talented GlobeScan team shares my passion for our work, and brings a wealth of experience and expertise to all our projects (including 10 nationalities and many academic disciplines). We have built a dynamic team culture in which ideas are welcomed from all sides. This enables us to deliver the best for our clients and to continue to innovate at the head of our field.
We live in challenging times, but my colleagues and I are united in the belief that by bringing the 'wisdom of crowds' to decision tables, we can play a part in proving that with humankind everything is possible.
Sincerely,
Doug Miller,
President