Opinion Leader Typology

It is well established that "informal Opinion Leaders" often have more impact on general public views than do the formal leaders in society. Monitoring their views helps to predict majority views of the general population.

GlobeScan's proprietary Opinion Leader typology is based on a short series of questions that identify key personality and behavior characteristics that typify Opinion Leaders. These include strength-of-personality questions, self-reported measures of issues engagement, and questions aimed at identifying those who have formal leadership positions or speak in public.

To better understand this highly influential group, the attitudes and behaviors of Opinion Leaders can be contrasted to those of other sub-groups and to the general population.