The GlobeScan Approach to Reputation Research

Good reputation is a fundamental corporate asset that is a principle driver of long-term success for companies. A significant proportion of the business value for many companies is made up intangible elements related to reputation. Consequently, reputation management is a strategic issue in need of serious attention within companies.

GlobeScan's Reputation Driver research model is customized to each client's unique context, ensuring strategic and actionable outcomes.

Phase 1: Setting the Stage through Qualitative Interviews

GlobeScan recommends in-depth interviews with senior managers to uncover those issues that matter most to the company. These interviews provide an inside-out view into the company's challenges and opportunities, the strengths and weaknesses of its current reputation, and identification of key stakeholders. They also provide the foundation for the questionnaire.

Phase 2: Stakeholder Identification and Surveying

GlobeScan finalizes the stakeholder groups ensuring that only high-level Opinion Leaders participate in the study. Only qualified stakeholders are interviewed by senior researchers. Treating stakeholders respectfully and collegially is critical to secure ongoing access to a high-level stakeholder panel.

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