The GlobeScan Approach to Reputation Research
(continued)

Phase 4: Applying the Research

GlobeScan works with the client to ensure key people in the company have a thorough understanding of the methodology, findings and implications of the research. In addition to helping set the strategic course for the company, GlobeScan provides advice, workshops, and custom presentations to help refine tactics that will provide for successful implementation of the research.

Tracking

GlobeScan designs each project so that the client can track progress towards its corporate objectives by conducting the research at regular intervals (e.g. annually).

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