Customized Data Mining on SD and Green Marketing
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GlobeScan regularly conducts customized analyses of its large database tailored to clients' needs. This analysis is used to guide the design of the custom research that GlobeScan undertakes for the client. Some of the relevant topics covered by the surveys include:

• Environment and Human Health
• Environment and the Economy
• Climate Change
• The Green Market and Environmental Behavior
• Sustainable Consumption

To add strategic value to the survey findings, GlobeScan has performed numerous segmentation analyses on the data to identify environmentally active, latently active, passive, and inactive audiences, or target and swing markets for green offerings. The segments are then profiled to better understand the green market and what motivates behavior among key segments, and how best to reach them in marketing campaigns.

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