Benefits to Clients
After a detailed consultation with clients, GlobeScan designs tailored stakeholder research projects that typically provide the following outcomes:
Enhanced Capacity for Informed Decision Making
- Engage key internal stakeholders on issues of concern and information needs
- Build consensus around external intelligence needs to ensure buy-in to research outcomes
Map stakeholder networks and understand the channels of influence among them
- Identify the key stakeholders
- Map the interaction between the stakeholders to prioritize their importance and impact
Develop an "early warning system" for issues management
- Identify the most salient corporate issues that require management, enabling the client to get out in front of key issues and prioritize actions
- Conduct a gap analysis between the views of internal and external stakeholders
- Uncover "weak signals" for upcoming issues that may affect client reputation in the coming years