Benefits to Clients (continued)

Portray clients' and competitors' reputation landscape

• Using GlobeScan's Reputation Driver methodology, identify the drivers of reputation across key markets and stakeholders
• Through advanced analysis (e.g. correlation and regression analysis), compare perceived performance on each reputation driver with the derived importance that stakeholders place on these attributes
• Prioritize various elements of reputation, and those of clients' competitors, to identify the most and least important aspects

Test initiatives and communications

• Offer insights for branding, communications, initiative development, and positioning
• Identify the most effective channels and approaches for communicating with different groups of stakeholders
• Identify what initiatives and messages resonate most with stakeholders and make the most strategic sense for the client to focus on

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