Companies increasingly understand the value of stakeholder engagement and the importance of proactively managing their reputations and the issues that affect them. GlobeScan’s research is a strategic cornerstone of engagement – stakeholders generally do wish to be heard, and understanding their key issues and motivations is a critical step to a positive and engaging dialogue.

GlobeScan’s approach to stakeholder research enables clients to:

• Identify and profile their key stakeholders
• Map stakeholder networks and understand the channels of influence among them
• Build capacity for informed decision making
• Develop an "early warning system" for issues management
• Portray their - and their competitors' - reputation landscape
• Test initiatives and communications

GlobeScan’s approach to stakeholder research sets it apart from other research firms. Our method is based on the principle that our business depends on the relationships we establish and maintain with stakeholders, just as our client's businesses depend on them.

The stakeholders we interview are treated with the highest level of respect and collegiality. We allocate interviewers with relevant background to speak with respondents on a given topic. All have at least one university degree; many have more.

Our questionnaires are intelligently designed and engaging. As a result, stakeholders enjoy their interviews with GlobeScan, and are willing to speak candidly. Interviews sometimes last longer than the scheduled allotted time, and many stakeholders agree to be contacted for follow-up conversations. The outcome is richly superior research with value-added insight.

Panels

An effective means to initiate and maintain stakeholder engagement is through the creation of customized stakeholder panels or advisory groups. Through establishment of 2-way dialogue through the research process, the needs, and motivations of stakeholders can be

Case Studies