Overview

Companies increasingly understand the value of stakeholder engagement and the importance of proactively managing their reputations and the issues that affect them.

GlobeScan's approach to stakeholder research enables clients to:

• Identify and profile their key stakeholders.
• Map stakeholder networks and understand the channels of influence among them.
• Build capacity for informed decision making.
• Develop an "early warning system" for issues management.
• Portray their - and their competitors' - reputation landscape.
• Test initiatives and communications.

Learn more about GlobeScan's Stakeholder Engagement Research Practice.