New GlobeScan and BSR research explores how sustainability professionals perceive sustainability to be viewed within their organizations. Survey respondents believe sustainability teams see sustainability as a driver of long-term business strategy and innovation, while senior leadership is more likely to view it through a risk management and compliance lens.
Oxford-GlobeScan Global Corporate Affairs Survey 2026
Access the Oxford‑GlobeScan Global Corporate Affairs Survey 2026 Report, covering the risks, opportunities, and priorities shaping the future of the Corporate Affairs function.
Turning Dilemmas into Competitive Advantage
Listen to our conversation with former IKEA CEO Jesper Brodin on how sustainability can drive growth, resilience, and competitive advantage.
Helping Consumers Make Better Purchase Decisions
Discover key takeaways from our London Climate Action Week event exploring how organizations can help consumers make better purchasing decisions for people and the planet.
WHO WE ARE
Know Your World. Lead the Future
GlobeScan is an insights and advisory firm specializing in trust, sustainability, and engagement. We equip clients with insights to navigate shifting societal and stakeholder expectations, crafting evidence-based strategies that reduce risks and create value for their organizations and society.
Understanding the shifting landscape
Crafting evidence-based strategies
Influencing for real-world results
OUR INSIGHTS
WWF Japan commissioned GlobeScan to evaluate a campaign to reduce demand for high-risk exotic pets in Japan, highlighting lessons for behavior change campaigns.
New BSR and GlobeScan research shows sustainability professionals expect Asia-Pacific, the European Union, and China to play increasingly influential roles in shaping the sustainability agenda over the next three years, while the United States is expected to have less influence. The findings point to a more geographically distributed future for sustainability.
How can Corporate Affairs remain fit for the future? Explore global insights on emerging risks, stakeholder expectations, AI, governance, and reputation from senior Corporate Affairs practitioners worldwide.
Explore findings from the Oxford-GlobeScan Global Corporate Affairs 2026 Survey, revealing how practitioners are navigating geopolitical uncertainty, AI-driven risks, and growing expectations to build trust and deliver business value.
New GlobeScan and BSR research shows that 71% of sustainability leaders expect at least one corporate sustainability commitment to be scaled back, as companies make hard choices and prioritize a narrower set of sustainability goals.
Consumers care about climate and nature but often struggle to act. This GlobeScan and Forest Stewardship Council report highlights practical ways organizations can support more sustainable purchasing decisions.
Corporate sustainability priorities have changed dramatically since 2016. New GlobeScan research shows regulatory requirements now surpass reputation as the leading driver of sustainability action, reflecting growing compliance pressures and stakeholder expectations.
New GlobeScan research compares soccer fans in the USA, Canada, and Mexico across key sustainable behaviors, revealing distinct strengths in avoiding packaging, recycling, and reducing single-use plastics.
New research on how to scale collective action on water, exploring key barriers, credibility factors, and the shifts needed for meaningful impact.
Our Clients
We partner with leading organizations across business, government, and civil society
“GlobeScan has been a strategic partner in Absa’s trust-building journey, with their reputation framework and insights unlocking stakeholder engagement and guiding executive action across our ten markets.” – Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer, Absa
“The State of Sustainable Business poll has been very useful in providing both strategic context for the content we present at the annual BSR Conference, and a quantitative understanding of the shifting landscape of sustainable business. We greatly value our partnership with GlobeScan.” – Aron Cramer, President and CEO, BSR
“GlobeScan’s insights and advisors have been critical as we define the role of the private sector in responding to the world’s greatest challenges and opportunities. While we don’t have all the answers, GlobeScan has been an important partner making sure we ask the right questions to guide our strategic thinking.” – Brandee McHale, Head, Community Investing and Development & President, Citi Foundation
“GlobeScan designed a best practice trust and reputation assessment framework for Gold Fields and regularly assesses our progress in the eyes of our key stakeholders. The outcome of GlobeScan’s advice enables Gold Fields to continuously refine our trust-building strategy and stakeholder engagement practices in response to stakeholder needs and expectations.” – Jongisa Magagula, EVP, External Affairs, Gold Fields
“Our partnership with GlobeScan has been key to deepening Ingka and IKEA’s understanding of the billions of people we meet across the globe. It is both our responsibility and our opportunity to learn more about their hopes, dreams and needs to make sustainable living the norm. GlobeScan’s strategic insights and collaborative approach have helped us integrate sustainability into our consumer-facing initiatives, keeping us ahead of evolving expectations.” – Karen Pflug, Chief Sustainability Officer, Group Sustainability, Ingka Group | IKEA
“GlobeScan have done an outstanding job of helping the MSC with consumer and stakeholder research. They have helped us to better understand not only the rising consumer interest in sustainable seafood around the world, but also the views and interests of our partners and stakeholders.” – Rupert Howes, Chief Executive of the Marine Stewardship Council
“GlobeScan’s insights, perspectives, and global network have been an essential input to shaping the sustainability strategy and purpose strategies we have developed and implemented over the years.” – Tim Faveri, Former Vice President Global Sustainability, Nutrien
“GlobeScan took a collaborative approach that demonstrated astute understanding of large global organizations that the sustainability strategy was inclusive, transparent, and inspiring to our stakeholders and aligned to our purpose.” – Alanna Boyd, Senior Vice-President, Chief Sustainability Officer, Sun Life Financial
“GlobeScan’s experts and global insights have brought fresh perspectives to our sustainability discussions with the Board and senior leadership team during our stakeholder interviews. The team has been exceptionally professional and responsive, tailoring their approach to meet our specific needs.” – Joshua Wong, Head of Sustainability, The Peninsula Hotels (The Hongkong and Shanghai Hotels)
“The GlobeScan team has a deep knowledge and understanding of the sustainability agenda. Through insightful research and thoughtful advice, GlobeScan helps to more deeply understand shifting stakeholder expectations and the pathway to a more sustainable future.” – Rebecca Marmot, Former Chief Sustainability and Corporate Affairs Officer, Unilever
“GlobeScan has been the most engaging and agile partner in driving a more sustainable future.” – Roberto Guidetti, CEO, Vitasoy
“GlobeScan has been a pioneer – over 30 years ago, as a catalyst for change that has grown into a global movement toward a more sustainable future.” – Kathleen, McLaughlin, Executive Vice President and Chief Sustainability Officer, Walmart
“GlobeScan’s deep research into the motivations and drivers of wildlife consumption related to illegal trade and zoonotic spillover has allowed us to craft effective campaigns to change consumer behavior.” – Jan Vertefeuille, Senior Advisor for Advocacy, WWF
OUR Global presence and reach
With 11 regional offices, we combine global reach with local expertise to support our clients
Established in 1987, we have offices in Cape Town, Dubai, Hong Kong, Hyderabad, London, Paris, San Francisco, São Paulo, Singapore, Tokyo, and Toronto.