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Small samples are too often turned down by corporate managers on the basis that they are unreliable and cannot deliver robust metrics. With stakeholder research, though, this rule of numbers is less likely to apply. Small samples when combined with a mixed-methodology approach can help maximize value from stakeholder intelligence by delivering on performance metrics while revealing a more detailed understanding of stakeholders’ opinions and expectations. In a new white paper on combining small sample sizes and a mixed-methodology approach, GlobeScan's co-CEO Christophe...
In our first blog post in this series, we looked at concerns about trust and confidence in banks and financial institutions showing no signs of diminishing more than seven years on from the financial crisis. In this blog we’ll explore how the industry has lost touch with its societal role in different parts of the world. For nearly 15 years, GlobeScan has been tracking global public opinion of how well the financial services sector fulfils its responsibilities to society. The following...
Last month, GlobeScan held its second annual roundtable discussion on stakeholder engagement in Johannesburg. Corporate Affairs, Stakeholder and Government Relations leaders at a number of leading South African companies attended the workshop. A good cross-section of industry sectors was present which made for a lively and very informative discussion. Anneke Greyling, GlobeScan’s Country Director for South Africa, opened proceedings with a discussion of the business case for stakeholder engagement and some of the challenges companies commonly face in building an effective...
Each year, donors around the world spend over US$200 billion in aid for emergency response and global development. They do this with the intention of improving the lives of individuals and communities suffering from abject poverty, food insecurity, poor health, violations of their human rights, violent conflict, or natural disaster. Yet despite the commendable efforts of the global community, there are still millions of people around the world that remain vulnerable. In a recent blog called Managing Confirmation Bias in Stakeholder...
The Challenge of Confirmation Bias People tend to confirm their beliefs by seeking out information that aligns with how they see the world and disregard and devalue information that contradicts their view. This cognitive phenomenon, called the confirmation bias1, is an information processing error that causes the mind to become narrow and rigid in its awareness, creativity, and foresight. Combined with our inherent tendency to be overconfident in our estimates2 and excessively optimistic about outcomes3, this narrow frame of mind is...
A few weeks ago, we at GlobeScan successfully facilitated our first collaboration forum in Brazil for the beverage company Brasil Kirin. This online dialogue brought together stakeholders and experts from all regions of the country to talk about the material issues facing the company, understand the different perspectives and priorities of each stakeholder group, and to help set strategic priorities for the coming years. Brasil Kirin first developed its materiality matrix in 2013 and will now use the results of...
In a new article in The Cornerstone Journal of Sustainable Finance & Banking, I note that trust is “strategically important” to organizations—and once lost, extremely difficult to recapture. Trust in financial institutions, while deeply negative in many regions, is still quite high in Africa— suggesting a compelling opportunity for the banking sector to play a meaningful role in continued development on that continent. While an Executive Summary of the Journal is available to read free of charge, you will need to subscribe...
Tagged in: Economics Finance Trust
More than seven years on from the financial crisis, concerns about trust and confidence in banks and financial institutions show no sign of diminishing. With the latest series of scandals, allegations and billion-dollar fines, questions are being asked about whether the industry has learnt any lessons. As regulators call on banks to ‘raise their game’ to regain the public’s trust, we ask what can be learnt from our public opinion and stakeholder research about the roots of distrust, the opportunities for...
This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. Most would agree that some corporate giants have taken great strides toward sustainability in recent years. But experts in the field still cite too few companies doing so. Instead, our latest GlobeScan/SustainAbility Leadership survey finds that experts believe that other non-governmental actors have been driving the sustainable development agenda since the United Nations Earth Summit in Rio in 1992. The business sector is not seen as the driver,...
This is the last blog post of a series of three uncovering key insights from the recent stakeholder study on transparency that GlobeScan conducted for Marks & Spencer (M&S).  After defining what corporate transparency really means and assessing the state of corporate performance in this area, we are now closing our blog series with a deep dive into M&S’ response to the survey findings. Here are three ways in which M&S is using stakeholder feedback to improve its transparency: 1. Bringing...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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