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Following our first blog post in which we drew on the Marks & Spencer (M&S) Stakeholder Transparency Study findings to define what transparency really is, we are now delving deeper into the stakeholder findings to assess how transparent large companies are perceived to be today. There is a strong business case for corporate transparency. Benefits of transparency clearly outweigh the risks. When asked to list them, online survey respondents cited nearly one-third more benefits than risks. In today’s wired world, failing...
We recently had the opportunity to conduct a stakeholder study on transparency for the Plan A team at Marks & Spencer (M&S). Combining an online survey with global stakeholders and a series of in-depth interviews with a selected group of experts, the study aimed to identify stakeholder expectations on transparency and help M&S prioritise its transparency efforts. In this first of a series of three short blogposts, we are drawing on the survey findings to define the notion of transparency. Transparency...
I was delighted to attend the Start Network’s annual conference Start for Change. During the event, we announced a new partnership between Start Network and GlobeScan, aiming to make progress toward the creation of a global humanitarian aid movement and to make strides toward enhanced engagement with stakeholders. The Start Network focusses on collaboration within the humanitarian aid system across three areas: Financing for emergency response (Start Fund) Strengthen civil society capacity (Start Build) Innovation through partnerships and learning (Start Beta) It...
During the May 7th webinar, Robert Blood from SIGWATCH, along with Chris Coulter and I, discussed the changing place of NGOs in the mix of strategic stakeholders (click here for the full recording and presentation slides from the webinar). As Chris proved, stakeholder engagement has solidified its position as a strategic management tool for companies that are serious about thriving in our overpopulated, uncertain and volatile world. He convincingly made the case that there is an expectation that these collaborations with...
Consumer engagement is now the primary focus of green marketing – harnessing the innate CSR values that most consumers have and creatively engaging them to actively purchase from brands and companies that have differentiated, positive CSR performance, write William Ratcliffe of Collected Conscience and Chris Coulter of GlobeScan in a recent article for WARC's Admap magazine.   CLICK HERE TO DOWNLOAD THE ARTICLE (PDF)   This article outlines three best practice strategies for engaging with consumers on issues around sustainability and...
On May 28th, GlobeScan and SustainAbility hosted a webinar to discuss the results of the 2015 edition of the GSS Sustainability Leaders Report. After 21 years, the GlobeScan/Sustainability Leaders Report is the longest-running survey of its kind examining experts' views of the current state of sustainability leadership. In our latest survey, we analyzed the viewpoints of over 800 sustainability experts to answer a number of pressing questions, including: Which companies, NGOs and national governments do experts believe are leading the sustainability agenda? What...

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This article was originally published on GreenBiz.com, as part of our Proof Points series of columns. In California, every day comes with a reminder — take nothing for granted. Last month, California Gov. Jerry Brown implemented water restrictions for the first time in the state. Water is on the top of the mind for Californians today, with wells going dry across the state. But California isn’t alone as concern about water issues is on the rise globally. Research shows significant increases in perceived...
Multi-stakeholder collaboration is increasingly positioned as a way to manage global risks, make progress and help companies and societies become more resilient. In turn, NGOs have become the ‘go to’ stakeholders for companies seeking to resolve product challenges, policy conflicts and bolster their public image. Is this a good thing, and does it actually work? On May 7, 2015, GlobeScan and SIGWATCH hosted a webinar on The Changing Importance of NGOs as Stakeholders for Companies. When reviewing the recording and slides...
On April 21, 2015, Dr. Anthony Hodge President of ICMM and Chris Coulter co-CEO of GlobeScan, hosted a lively and evidence-rich discussion on the mining industry's progress toward sustainable development. Drawing on GlobeScan's primary research amongst ICMM’s stakeholders, they explored the latest perspectives on current and future opportunities and challenges facing the mining industry, and examined the success and failure of both ICMM and its members in achieving continuous improvements in sustainable development. Particular attention was paid to key environmental challenges...
Do Canadians value water? Are our attitudes and behaviours evolving? On Wednesday, March 25th we shared insights from the 8th annual RBC Canadian Water Attitudes Study in a special webinar featuring Bob Sandford, Canadian water expert, Robert Haller, Executive Director of the Canadian Water and Wastewater Association, and Chris Coulter, co-CEO of GlobeScan. Follow the links below to learn about the findings from this quantitative survey of 2,000 Canadians, the most comprehensive of its kind in the world! Webinar Recording Webinar...
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The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

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