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Webinar Recap: Saint, Sinner or Change Maker? Measuring the Impact of NGOs on Corporate Reputation

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On July 27, we hosted a webinar with SIGWATCH titled:

Saint, Sinner or Change Maker? Measuring the Impact of NGOs on Corporate Reputation

It’s a truism that today’s NGOs are political weather-makers across a wide range of issues. From the environment and consumerism to human rights and animal welfare, we see corporations often struggling with NGO-led public policy storms nationally and globally.

What is the effect of NGO campaigns on corporate reputation? Are they affecting public trust in NGOs versus business, and if so, what are the policy implications? And are businesses benefitting from their increasing level of direct engagement with NGOs?

Chris Coulter, CEO of GlobeScan, and Robert Blood, Founder and Managing Director of SIGWATCH, answered these questions by presenting their latest research on NGOs, stakeholders and corporate reputation. Special guest Lee Anderson, Director, Issues Management & State Government Relations at General Mills, provided insight and context from General Mills’ point of view.

Among the highlights was the first public presentation of SIGWATCH's new analytical tool which reveals that, based on how NGOs treat them, firms can be categorised into distinct groups, from saints and sinners to responders and changemakers. We believe this has potentially significant implications for corporate reputation and stakeholder engagement.

Download the presentation slides

Watch the full recording:


Please contact me directly with any questions:

Robin Miller |  This email address is being protected from spambots. You need JavaScript enabled to view it.  | Twitter | Read Bio

About GlobeScan

GlobeScan is an evidence-led strategy consultancy focused on stakeholder intelligence and engagement. Offering a suite of specialist research and advisory services, GlobeScan partners with clients to meet strategic objectives across reputation, sustainability and purpose. GlobeScan’s overarching purpose is to help our clients redefine what it means to be in business. www.GlobeScan.com

Comments

  • Truus Huisman 28 July 2017

    Great webcast! Good to see how the methodology is getting sharper, bringing greater measurability in our profession. Thanks!

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Guest 23 October 2017

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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