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Blog posts tagged “Aspirationals”
We are pleased to invite you to attend a special GlobeScan and BBMG webinar on October 10 @ 11am New York / 4pm London / 8am San Francisco titled: Brand Purpose in Divided Times - Four Strategies for Brand Leadership One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to...

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The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017.   A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and...
On January 13, Chris Coulter (CEO, GlobeScan), Wander Meijer (Asia Pacific Director, GlobeScan), Jeanne Ng (Director Group Sustainability at CLP Power Hong Kong Ltd.), and Johnny Kwan (Founder and Chairman, Bee Associates, ex-BASF SVP) hosted a webinar exploring GlobeScan’s latest global public opinion and stakeholder research on issues affecting business and organizations in Asia Pacific. We were thrilled to have Jeanne Ng and Johnny Kwan join the webinar. Dr. Ng is a respected and experienced sustainability professionals working in Hong Kong for...
The fashion industry has an incredibly complex and global supply chain. It is one of the largest polluters in the world, from manufacturing to the waste created at the end-of-life stage of old clothes and shoes in landfills. In an era of fast fashion it might seem like consumers don’t know or don’t want to know how their clothes are made, and often there is not a lot of information available at retail. I recently had the opportunity to speak at...
Move over Millennials. Meet the Aspirationals.  In the Age of Uncertainty, how might we create brands of enduring value that are relevant to a new generation and resilient for a new world? BBMG and GlobeScan's webinar from Thursday, October 29, highlighted findings and implications from our new global trends report “Five Human Aspirations and the Future of Brands.”  Building on four years of global data from 22,000 consumers across 22 countries, learn how a new generation of Aspirational consumers is...
On June 18, GlobeScan CEO Chris Coulter hosted a webinar titled “Trust, Expectations and Leadership: Global Societal Trends on Business” exploring GlobeScan Radar's latest global public opinion survey of 24,000 people across 24 countries. We shared our latest tracking of trust in institutions, expectations for responsible business, reputation of industry sectors and consumer views of corporate leadership. Chris also drew on findings from our latest GlobeScan/SustainAbility Survey findings, Collaboration Forums, Aspirationals, and work with Marks & Spencer. Professionals focused on corporate...
On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders and...

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As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes will be examined more fully in our January 15 webinar. (For more details...
In my last blog, I argued that publishing sustainability reports does not equal stakeholder engagement, and that reporting is instead an important preparatory step towards stakeholder engagement. In this blog, I wanted to share some good news for reporters and sustainability communicators who are keen to engage with their stakeholders. Our data shows that, despite traditionally low levels of trust in companies, there is a growing number of the general public who want to engage with companies. GlobeScan, in collaboration with...
For the past six years, GlobeScan has partnered with BSR in conducting the annual State of Sustainable Business survey. This survey gleans insights from professionals within BSR member organizations on emerging trends, priorities, and practices across a range of environmental, social, and governance issues. In 2014, for the first time, some of the survey questions were extended to undergraduate and MBA members of Net Impact (read the report and press release). The goal was to measure the ways that current and future sustainability leaders...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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