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Blog posts tagged “Corporate Reputation”
We are pleased to invite you to attend a special GlobeScan and BBMG webinar on October 10 @ 11am New York / 4pm London / 8am San Francisco titled: Brand Purpose in Divided Times - Four Strategies for Brand Leadership One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to...
On July 27, we hosted a webinar with SIGWATCH titled: Saint, Sinner or Change Maker? Measuring the Impact of NGOs on Corporate Reputation It’s a truism that today’s NGOs are political weather-makers across a wide range of issues. From the environment and consumerism to human rights and animal welfare, we see corporations often struggling with NGO-led public policy storms nationally and globally. What is the effect of NGO campaigns on corporate reputation? Are they affecting public trust in NGOs versus business, and...
Among global publics, the US has never been the most popular country, at least in terms of the way people view the impact it has on the world. We know this because of the long-term tracking survey GlobeScan has conducted with the BBC World Service since 2005. In our latest global country poll for the BBC World Service, the US showed the most substantial decline in ratings out of all the countries polled this year.   In 2012, the US was...
  Recognized as the most sustainable company in Latin America, Brazilian cosmetics manufacturer Natura is about to become a global player. It has offered €1 billion to L’Oreal for the acquisition of The Body Shop. The deal, set to be finalized by the end of this year, will solve one of Natura’s biggest challenges: how to scale up faster in the developed markets of Europe and the United States. Natura’s admiration for The Body Shop began a long time ago. The...

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The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017.   A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and...
On November 9 we hosted a webinar discussion titled "Managing Trust Risk: Insights from a Global Consultation with Corporate Affairs Practitioners."  The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a...
This article was originally published on ESOMAR's RW Connect blog. The Nature of Expectations In recent years there has been a growing concern amongst research buyers regarding the usefulness and reliability of opinion polls, in general, and the predictive adequacy of attitudinal metrics, in particular. With the growing use of big data, many clients are questioning the ability of stated attitudes or ratings of corporate reputation to shape stakeholders’ behaviour. Many are expecting research to predict specific behaviours, similar to the...
This is the final blog post of a series of three focusing on the financial services sector seven years on from the financial crisis. After quantifying the loss of public trust in banks and financial institutions and exploring how the industry has lost touch with its societal role in different parts of the world, we are now completing this series by looking for lessons from other sectors on how the financial services industry can  improve its CSR performance and build pathways...
On May 28th, GlobeScan and SustainAbility hosted a webinar to discuss the results of the 2015 edition of the GSS Sustainability Leaders Report. After 21 years, the GlobeScan/Sustainability Leaders Report is the longest-running survey of its kind examining experts' views of the current state of sustainability leadership. In our latest survey, we analyzed the viewpoints of over 800 sustainability experts to answer a number of pressing questions, including: Which companies, NGOs and national governments do experts believe are leading the sustainability agenda? What...

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The rise of social media has been quick, powerful and unprecedented. It has torn through the fabric of our global society and continues to redefine the way we understand the world, with its magnetism holding our minds hostage in a seemingly perpetual desire for more. What makes social media such an irresistible force? The answer lies in our inherent need to connect and conform to those around us. For the first time in human history, we have gained the ability...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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