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We are pleased to invite you to attend a special GlobeScan and BBMG webinar on October 10 @ 11am New York / 4pm London / 8am San Francisco titled: Brand Purpose in Divided Times - Four Strategies for Brand Leadership One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to...
On September 12, GlobeScan hosted a webinar with the International Council on Mining and Metals (ICMM) to explore the latest perspectives on opportunities and challenges facing the sector. ICMM's CEO Tom Butler and Research Manager Fernanda Diez were joined by GlobeScan co-CEO Chris Coulter and Associate Director Lionel Bellier for a lively and evidence-rich discussion on the mining industry’s progress towards sustainable development, and the role of ICMM in channelling industry leadership in responsible business practices. Drawing on GlobeScan's primary research amongst ICMM’s stakeholders the...
On July 27, we hosted a webinar with SIGWATCH titled: Saint, Sinner or Change Maker? Measuring the Impact of NGOs on Corporate Reputation It’s a truism that today’s NGOs are political weather-makers across a wide range of issues. From the environment and consumerism to human rights and animal welfare, we see corporations often struggling with NGO-led public policy storms nationally and globally. What is the effect of NGO campaigns on corporate reputation? Are they affecting public trust in NGOs versus business, and...
GlobeScan and SustainAbility were delighted to host a webinar on June 28 to discuss the results of The 2017 Sustainability Leaders Survey. The Sustainability Leaders Survey is the largest and longest-running survey of its kind and has tracked expert opinions on sustainable development leadership for 20 years. The discussion was lively and insightful. The five exceptional thought leaders shared insights, discussed survey findings and answered your questions on the current and future state of sustainability leadership: Mike Barry, Director of...
On May 9th and 10th, along with our partners at SustainAbility, we hosted two webinars to discuss results of our assessment of experts’ views on progress toward the Sustainable Development Goals (SDGs). We asked over 500 experienced corporate sustainability professionals in 74 countries to evaluate the progress that has been made on each SDG, to rank their relative urgency and also to share insights into the priorities within their own organizations. Corporate experts were also asked how their own companies are...
On April 11, RBC and GlobeScan hosted a webinar to explore the 2017 RBC Canadian Water Attitudes Study. For 10 years, RBC’s Canadian Water Attitudes Study has explored Canadian attitudes towards the protection and management of our fresh water supply. Each year, we ask about a wide range of water issues, and the question remains: do Canadians really value water? And how have our attitudes and behaviours evolved?   The webinar featured a distinguished panel of guest speakers: Bob Sandford, EPCOR Chair,...
On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business." Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and Sustainable Brands CEO KoAnn Skrzyniarz, Jon Banner, Executive Vice President, PepsiCo, provided his perspective on PepsiCo’s Performance with Purpose journey over the past decade including how to deliver and scale positive social outcomes through a company’s business strategy. Jon leads PepsiCo’s global...
On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business." The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders: James Morris, Director, GlobeScan: James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James'...
On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled "Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business." Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and PepsiCo EVP Jon Banner, Sustainable Brands CEO KoAnn Skrzyniarz reflected on the suite of SB 2016 conferences which focused on the theme of “Activating Purpose”. Uniquely placed to provide insight on the inspiring ways that brands are activating their purpose, KoAnn provided a perspective...
On November 9 we hosted a webinar discussion titled "Managing Trust Risk: Insights from a Global Consultation with Corporate Affairs Practitioners."  The trust deficiency that many businesses are facing is an underlying threat to their license to operate, that also undermines the reputation equity. Trust has become such a critical strategic issue that it needs to be fully integrated as part of risk management, and this evolution has reshuffled the cards for corporate affairs practitioners. Managing trust risk requires a...

The GlobeScan Espresso Blog offers weekly insight from GlobeScan team members, based on our expertise in stakeholder intelligence and engagement, as well as client experience, and supported by our unique global trends archive.

The Featured Finding offers a weekly insight from GlobeScan's unique global survey data archive. Every Friday, we share and interpret a topical finding from one of GlobeScan's most recent studies conducted among global publics or key opinion formers, focusing on business in society, the environment, the economy, industry reputation and global trends. You can also view all the Featured Findings published since 2010 by topic and geography
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